Frequently Asked Questions

General Company Information

  • What are your firm's core competencies?

    Blue Fountain Media brings a wealth of experience and expertise in the fields of website design, development and online marketing. Our business development team works with clients to determine the scope and nature of the work to be performed. Our account managers oversee our projects from inception through completion and beyond.

    Our design team goes beyond just online expertise and offers full branding services.

    Our development team works with the most sophisticated technologies to bring our clients the most intuitive websites and mobile applications.

    No matter what the project, our team takes full accountability for our work.

  • What is your positioning in the marketplace?
    Blue Fountain Media has been in existence since 2003 with offices in United States and Europe. Our team has grown to over 70 professionals and has the capacity to deliver sophisticated projects of any size. Our capabilities are best illustrated by our client base, an impressive group that includes Procter & Gamble, Oprah, Disney, the National football League, the United Nations and the United States Mint.
  • How do you measure success?

    Each project comes with its own, unique set of goals. At the very start of each project, our account directors work closely with our clients to clearly define those goals. The goals range from the delivery of features and functionality to specific benchmarks: site traffic, branding, conversion rates and sales. -Throughout the life of the project, the account director provides updates, analytics and progress reports.

  • Can you provide examples of success stories?
    Our many success stories are highlighted both in our Case Studies and our Testimonials.

Management of Projects & Quality Assurance

  • How do you handle changes in project requirements and changes in scope?

    At the outset of every project, the scope of work is carefully documented in the terms of Blue Fountain Media’s agreement. If, as the project progresses, a client requests work above and beyond the original scope of the agreement, then such work and associated costs, time and effort will be documented and agreed to in a supplemental agreement. Our account directors make a point of keeping our clients updated as project milestones are achieved.

  • Who would be on our project team? What is their expertise? Who would be the key contact?
    Depending on the scope and nature of the project, an appropriate team will be assembled and dispatched. No matter what the project involves, the team members will be experts in their fields and have the training and acumen to deliver only the highest quality work. Each project is allotted a dedicated account manager, who will be your point person on all matters relating to the project.
  • How will you handle updates following site launch?
    Blue Fountain Media offers a wide variety of maintenance plans with services ranging from content management to design and marketing. Some clients choose to build maintenance plans into their original agreements, others choose to add maintenance plans following the completion of their original projects.
  • What is your availability and responsiveness for minor and major updates?

    We have experts in all of our core areas available to our clients as the need arises. We would like you to view us as your own in-house creative and technology team, and have you rely on us for both skilled support and guidance. Our team has the capability and the bandwidth to handle updates of all sizes, no matter how urgent the need.

  • Is programming done in-house?

    We have a large staff of highly trained developers and programmers who handle all programming projects in-house. All work is performed under the guidance of our highly qualified project managers.

  • What languages do you code in?
    Front-end web code is done in HTML, CSS, Flash, JavaScript AJAX and XML. All front-end coding is done to the W3C standards. Programming is done in the latest versions of PHP & ASP.Net. We can work with most any databases such as MySQL, MS SQL and more.
  • How will you maintain security passing data from and to the web?
    The website hosting company (chosen by the client or recommended by Blue Fountain Media) is responsible for providing firewall and SSL security. We ensure all sensitive information, including passwords, is kept secure by doing thorough quality assurance (QA) testing and monitoring. As a further backup, Blue Fountain Media also maintains backups of all website files, and update these files before making a change or taking a new site project live.
  • Does Blue Fountain Media provide copywriting services?

    Absolutely. Blue Fountain Media's award-winning marketing team includes a copywriting division. Our copywriters assist clients with copy for their websites, blogs, marketing and advertising materials, press outreach and press releases.

  • What is a CMS and why do I need one?

    A CMS (content management system) allows for easy editing of your website by a person with limited or no knowledge of website code. Anyone with experience using Microsoft Word can handle updates on their own.

    You should use a CMS if your website is content-heavy, ecommerce-based, or requires frequent updates.

  • What is WebModuLITE and how will it benefit my business?

    Web ModuLITE is a content management system developed by Blue Fountain Media. It is more flexible than other platforms due to the fact that it is build from the ground up to suit your exact needs.

    It will allow you to keep your website updated with fresh content, and save time and money by allowing any team member within your business to update content.

  • Is your CMS, WebModuLITE, open source?

    Yes. It is developed on an open source platform, usually Zend or Yii.

  • Do you have a demo of WebModuLITE?

    Yes. A demo can be provided upon request. A BFM consultant will set up a web conference to walk you through the CMS and its capabilities.

  • Can you develop websites using other content management systems?

    We prefer to develop in WebModuLITE due to its flexibility, however our development team is well-versed in platforms such as Magento and Wordpress.

  • How do I update my website if I do not have a CMS?

    You can choose to have Blue Fountain Media make updates as needed on an hourly basis, however most of our clients choose a monthly WebMAX plan.

    WebMAX allows you to update your website keeping it fully compatible with new browsers. Our team will provide monthly site back-ups, analytic reporting and provide consultation as to how to improve website results. Our WebMAX plans also give you full access to our team of designers, developers and online marketing specialists for all services offered by Blue Fountain Media.

SEO & Marketing

  • How do you help with getting our site listed to the top of search engines?

    Our marketing team has great expertise in both search engine optimization (SEO) and search engine marketing (Pay Per Click). Depending on the particular needs of the client, we choose the tools that will bring our clients immediate traffic and traffic that will build for weeks, months and years to come. As a sample of our SEO expertise, simply Google "Website Design Company"

  • How do you measure online marketing success?
    The purpose of most every marketing campaign is to generate leads, conversions and revenues. Our online marketing campaigns are designed with those ends in mind. As we work to build site traffic and to convert that traffic into profits, we constantly monitor concrete metrics: search engine rankings, keyword performance, cost per acquisition and other key data. Those numbers tell the real story of the success of a campaign and we keep our clients up to date on all of the key metrics.
  • What search engine marketing results have you been able to achieve?

    Please visit our Case Studies section: www.bluefountainmedia.com/casestudies/ to see examples of how we got our clients to the top of major search engines for competitive key words and phrases, and how these rankings benefited these companies. As for the work we've done for ourselves, simply Google "Website Design Company"