INVEST IN A WEBSITE THAT WILL GROW YOUR BUSINESS
There is no way around it: a professionally-made website will cost you money. It is an investment that you should expect a return from. All of our clients have seen a return and continually reap- in the benefits of their investment. A professional website can also give you exponential growth over a period of time that will give you a 100% return on investment.
Your next sale is a click away.
Your website will make buying from you a simple process that requires very little action from your customers. They can, at their convenience, shop or use your services from their computers. A professional website opens this possibility by ensuring that users take action.
Improve communications with customers.
Online visitors will not wait for a customer service representative to answer the phone. They want direct answers quickly and without hassle. A well-built website opens up means of communication that will create a direct link between yourself and your most important visitors – those who are about to make a purchase, but still a few questions to ask you.
Brand yourself online & find new customers.
Having an online presence creates leads in new locations – outside of your state and your country. Find the customers you are looking for with improved targeting and by strategic online placement of your website. Your website will serve as a brochure of your brand, giving it authority.
Pay per click (PPC) vs. Search Engine Optimization (SEO) – Why SEO is money well spent.
According to a study by Engine Ready, an Internet marketing company, visitors resulting from Pay-per-click campaigns are worth 41% more than those originating from organic search results. Simply put, pay-per-click ads generate more money than organic listings.
This is a well-known fact among search marketing professionals. Pay-per-click ads do a better job of targeting specific keywords. But it costs money. And the day you stop paying for your pay-per-click campaign, your ads disappear and so does all of that business. Good-quality search engine optimization ensures that you will regularly appear on page 1 – even after you have stopped paying for it.
A long-term investment like SEO should not be passed up for short-term solutions.
We recommend to our clients to start out with a pay-per-click campaign while we optimize their website for improved search engine rankings. Once their website is on page 1 of Google, we then suggest that they end their PPC campaigns except on keywords for which their website does not appear organically on page 1 and concentrate their resources on those that have proven to have the highest conversion rates.
Our clients have all seen growth in sales following our Search Engine Optimization work as we target precisely the words that will get them results and not just the ones that will get them on page 1 of Google. Our SEO is business-driven, not for show. Any company can get your website on page 1 for a list of keywords, but we will get you on page 1 for the keywords that matter – the ones that make you money.