By building an integrated campaign that takes advantage of both

Many of our customers have learned to rely on the steady traffic growth our high-ROI SEO can bring. Others are interested in using social media marketing to increase brand awareness and really get in touch with their customers. At Blue Fountain Media, we don’t just offer best-of-breed SEO and SMM solutions — we design our campaigns to take advantage of how both kinds of marketing can work together.
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What’s the best part of working at a web design firm? Working with other great designers! At Blue Fountain Media, we’re plased to have done some flash website design for Edward David Nieto, a cutting-edge furniture and interior designer based in Miami and Milan. The site was an opportunity to showcase some beautiful works from a talented architect and designer.

The Homepage

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Originally from Colorado, an outdoor enthusiast, passionate creative and an avid traveler, Mary Elise is our newest Creative Lead at Blue Fountain Media! I sat down with Mary Elise to talk about San Francisco, skiing, and world travelling.

So Mary, being from Colorado, what are some your hobbies?

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New York isn’t just full of successful big-shot executives, infinitely leggy models, and milling crowds of journalists. It also features some of the most successful and entertaining panhandlers the world has ever known. The old cliché still applies: “If you can make it here, you can make it anywhere,” and even if “it” is “enough money to buy booze, accumulated one spare coin at a time,” there’s much to be learned. With that in mind, we’re proud to present lessons from one of our favorite marketing gurus (his base of operations is about a block away from the office):

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For over forty years, La Grenouille has delighted diners with traditional French cooking with a dash of more modern meals. The owners approached Blue Fountain Media to help craft a website that showcased their creations for a new audience, without alienating their loyal customers.

Before:

A fairly simple flash design, with an emphasis on the restaurant’s history. Light on content and interactivity.

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(source: ZaCky ॐ)

In terms of branding, Kryptonite Locks has a lot of coolness factors working for them – it’s the choice lock of bike messengers in metropolitan cities (especially here in New York), the premium price tag of $100 a lock, and the name alone is synonymous with indestructibility and strength.

Alhan, our Marketing Director, was sold and ready to get a Kryptonite lock for his custom vintage Peugeot bicycle, but as a search engine marketer, Alhan googled “krytonite locks” for more information, to check out their search presence. Read the rest of this entry »

At Blue Fountain Media, we do web development and web design for many different kinds of sites: some of our clients want to build a purely informational, brochure-style site. Some of our clients build web applications or online communities. And an increasing number of our clients are building ecommerce sites, which are able to sell products more cheaply and efficiently than traditional physical stores.

But just building an ecommerce website is not enough. There are several key elements of ecommerce website design that can bring in more visitors, and turn more of them into customers.
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A few weeks ago, we profiled our redesign of Biospecifics, a biotechnology website design to appeal to wildly different groups: patients interested in learning about the company’s treatments, medical professionals looking for more in-depth data, and investors researching their stock. How can a company handle these different interest groups? It takes a lot of work, but a flexible and powerful content management system makes it much easier.

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(source: Laughing Squid)

Web design companies love to tout the awards they’ve won. Many times it is one of their only selling points. Not to say that having an award-winning website under your belt isn’t a nice bragging right to have as a design firm. After all Blue Fountain Media has won its share of awards.  What I would like to emphasize is that winning awards should not be the priority as a design firm.

Blue Fountain Media was founded on the principle that winning an award doesn’t make a website successful.

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(source: Mr. Kris)

Organizations are flocking to social media hubs to attempt to engage with their audience, and every organization has a different motive. Some are corporations attempting to rebrand themselves (@GMblogs, @Chrysler, @ComcastCares)  while others attempt to continue the conversation away from the brick-and-mortar standard of yesteryear. Read the rest of this entry »