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Cyber Weekend: The Best Email Marketing Campaigns of 2016

cyber weekend emails
Katie Bagley
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The creation of Cyber Weekend has changed the Ecommerce game. Digital marketers no longer have to try and lure customers into stores on Black Friday. Instead, they just need to get audiences to their website and have them shop right from the comfort of their own home all weekend long. Take a look at some of our favorite email marketing campaigns from the holiday weekend.

digital space

Entering the Digital Space: How to Build Your Internal Team

As digital marketing continues to evolve, you need a team to support your new online ventures. It doesn’t start and end with a brand new website. It takes a team to help build up brand awareness and get your name out there. How can a digital agency help build, train, and prep your team for ongoing digital marketing efforts?

user persona

User Persona: The Advantages of Understanding Your Audience

Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas.

local marketing

Location-Based Marketing: How Your Brand Can Utilize the Trend

With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …

pr-strategy

PR Strategy: Why You Need It And How To Build A Strong One

Public Relations can act as a perfect complement to any marketing campaign. Learn how to build the right PR strategy for your brand.

intelligent marketing

How to Drive Revenue in 2017 With Intelligent Marketing

Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.

o_50b1388850f28cd9c5213b81de6c3e16

Hefty Takes Over Ad Space to Clean Up the 2016 Election

Learn about Hefty’s “ad takeover” to wipe the web clean of election-related ads. How can your brand leverage timely events to improve the effectiveness of your marketing?

twitter campaigns

Digital Marketing: Best Twitter Campaigns of Halloween 2016

With the right marketing strategy, any brand can have a successful advertising campaign no matter what time of year it is. Take a look at some of our favorite Twitter marketing campaigns from this Halloween season.

Blog - Future of Customer Engagement

The Future of Customer Engagement: Key Tips & Takeaways

On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” Take a look at some of the key insights that were shared from each member of our diverse panel, and stay tuned for more posts from the event in the coming weeks.

Blog - Website Content

Website Content: What We Can Learn From Retail Shopping

The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.

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