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2017: Why Paid Media is More Important Than Ever This Year

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Karina Welch
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In 2017 we’re looking closely at how and where we invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Read our latest post to understand more about why this channel is so essential.

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How Effective is Your Marketing? Answer This One Question

As all digital marketers are well-aware, the field is constantly evolving as new technologies and needs arise. Just ten years ago, ‘Social Media Coordinator’ wasn’t a job title, the retargeting ads that follow you …

education website design

Education Web Design: 7 Elements that Influence Conversions

You can’t take a cookie-cutter approach to designing a website for an educational audience. Different users and audiences have varying needs and interests when looking for information online. In our latest post we explore some of the design elements that can help increase conversions on your education websites.

optimization in 2017

Shifting the Focus From Reinvention to Optimization in 2017

Don’t just reinvent your marketing tactics in 2017. Instead, optimize the efforts that will work best for you and your brand initiatives. What tactics will reach your target audience the best? Read our latest post to find out.

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Digital Marketing in 2016: The Good, The Bad, and The Ugly

As most of us begin to looking toward to 2017 and innovations to come, we’re looking back at the changes that happened in digital marketing in 2016. These changes and updates will help set …

personalized marketing

Personalized Marketing and The Key to the Me Generation

In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.

Ecommerce Social Media Marketing

How to Leverage Social Media for Your Ecommerce Business

Managing an ecommerce business while maintaining and an active social media presence can be challenging. Here are some ways you can incorporate social media in to the marketing strategy of your ecommerce brand.

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Copywriting: Hiring A Content Professional for Your Brand

Having a content professional on your team can help to solidify the success of your brand’s marketing efforts. Here are some reasons we think a designated copywriter would be a great addition to your business.

real estate website design

Real Estate Design: The 5 Best Websites and Mobile Apps

What does it take to optimize a real estate website for online audiences? Take a look at some of the top real estate website and mobile apps to see what design elements make their sites stand out in their industry.

cyber weekend emails

Cyber Weekend: The Best Email Marketing Campaigns of 2016

The creation of Cyber Weekend has changed the Ecommerce game. Digital marketers no longer have to try and lure customers into stores on Black Friday. Instead, they just need to get audiences to their website and have them shop right from the comfort of their own home all weekend long. Take a look at some of our favorite email marketing campaigns from the holiday weekend.

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