Running a B2B business is difficult for even the most experienced CEO. From attracting new business, to finances and hiring, there are a lot of things that can be problematic over the course of a day. Particularly if you’re running from meeting to meeting, it can be nearly impossible to keep track of everything that is going on with your business in a structured and efficient manner. However, it can be easier than a lot of people might think – if you know where to find the right mobile apps to help. Here are 12 of the most helpful apps to help you run your B2B business efficiently.
When it comes to project management, it doesn’t get much better than Asana. Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive. The app allows you to assign tasks to anyone on your team via their email address and includes capabilities to create entire projects with due dates, subtasks, and notifications to the emails of relevant employees so that everyone is on the same page. This app will help you stay on top of everything that is going on at your business while you’re away while letting you know who on your team might have some bandwidth for a new project.
If you have an online website, you should be running some kind of analytics software so that you can keep track of everything on your website and who is visiting. Google Analytics is a great solution for desktop users, but what are B2B business owners on the run supposed to do? Until recently, there wasn’t much – but now Google has come out with a Google Analytics app for iOS and Android devices. Everything you’d need from regular Google Analytics is there: real-time data, acquisition data, audience insights, behavior, and conversions. As users continue to access the internet on mobile devices it’s nice to know that you can make sure that your website is performing as it should be while you’re on the run.
While social media isn’t always the biggest concern of a B2B business owner, it should still be monitored closely for any user feedback or concerns that might arise. If you’re a bigger B2B company, odds are you have an in-house or agency-based social media marketing team that looks after this kind of stuff, but if you’re running a smaller business it can be tough to stay informed about what’s going on with your social media accounts while you’re on the go.
The HootSuite app solves all of these issues. It ties in perfectly with the desktop version of the app, and lets you monitor all of your relevant social media accounts in one place – including Facebook, Twitter, and LinkedIn. Twitter home feed, mentions, retweets, the Facebook news feed, and LinkedIn updates are all here, and you can even post content directly from your mobile device. This app is really a must-have for the B2B business owner who wants to stay on top of everything that is happening with his or her business on social media.
LinkedIn Pulse is an organized way to gather all of the news relevant to your industry and interests. It collects important news bites as well as professional content and presents it to you in a quick and easy to use format. You are in complete control of your feed as you pick and choose the sources and influencers that you personally want to follow. They can be other individuals within your field, or just sources who’s content you enjoy.
The app also allows you to join in on the conversations going on throughout your industry through likes, comments, and shares. You can send this information out into your own network to help inform those who are connected with you. This is a concise way to see what is trending worldwide as well as in your particular market for someone who is constantly on the go.
With WebEx you will never miss a meeting again, regardless of where you are. It allows you to host and attend meetings and organize online events all from your tablet or mobile app. You can keep in touch with your team and office no matter where you are. You can even share files, message, and video conference everyone through the platform that keeps all of your team’s activity synced and stored across all devices.
For companies that have teams dispersed through multiple locations, or even if you are just working from home one day, you will never have to feel out of reach, or out of touch, with the rest of the individuals you need to communicate with.
Every good B2B business should have a CRM in place to keep your sales efforts efficient and profitable. Salesforce is a great option if you’re still looking for a stable CRM to put in place – not only because it has a great desktop version, but because it has a fantastic mobile version too! Everything you need to access in your regular desktop CRM is included with the mobile version, allowing any B2B owner on the go to make sure that the business is staying profitable and that sales are continuing to get made.
Signing contracts with vendors, clients, and employees is an everyday part of being a B2B business owner. If you’re on the go, this can be a tough ask – even if you can find a place to take a seat and write out your signature, who’s to say that you won’t get bumped or hit and have to awkwardly present a signature that looks a bit…off.
Enter DocuSign. This handy app takes any scanned document and allows you to easily apply your signature digitally to contracts, receipts, and other sensitive content right from your smartphone. Not only does it solve any signature issues, it also lets you seamlessly send your newly signed contracts right back to your office – meaning that you can make it to a sales meeting while someone on your team makes sure the contract is good to go so that you don't have to take time out of your busy day.
Keeping notes is an important part of every CEO’s daily routine. You want to make sure that any thoughts you might have are jotted down quickly so that you can move along with your day and then come back to them when it's appropriate. You could hire an assistant to shadow you while you’re on the go to take care of this, or you could carry a pad of paper with you everywhere you go, but if you’re the kind of business owner who wants to travel as light as possible Evernote, for iPhone and Android, is a great option as well.
The app allows you to write all the notes you need while also letting you clip web articles, capture images of handwritten notes, and keep photos of physical and digital details of your projects. Their software even allows you to search through your photos and notes for individual words (both written and contained within photos) so that you can quickly and easily find everything you’re looking for.
Google Drive keeps you and your team’s files in one safe and accessible location whether you are in or out of the physical office. The types of files can range from photos, designs, charts, documents, recordings, videos and much more. Google starts you with 15 GB of free storage, and you can connect with different coworkers to allow them access to your various files. Individuals can view, download, and collaborate on any file that you want, making teamwork easier than ever.
The most beneficial aspect is that you can access your drive from anywhere whether it is a computer, tablet, or smartphone, making it the perfect fit for managing your business even when you are not in the actual office.
Price: Free with In-App Purchase options
Keeping up with the news is nearly impossible if you’re a B2B business owner who is constantly on the go. Even when you do have time to check up on your favored publication, you might often find that what you’re looking for or interested in is nowhere to be found. This is particularly problematic if breaking news has to do with your business and you miss out on an opportunity to capitalize on it through PR initiatives.
The best way to remedy this problem is to download the iOS and Android app Flipboard. Flipboard gathers content from social networks, news publications, and blogs to display stories, articles, blog posts, videos, and other content in a magazine-like format. When you first use Flipboard you subscribe to topics you’re interested in so that you can be sure the app is giving you content that is relevant to you.
Bridging the gap between desktop and mobile is a real challenge when you’re a B2B business owner on the run. Between word documents, images, and spreadsheets, it’s difficult to make sure you can access everything you need when you’re on the run. This is where dropbox comes in. The platform allows you to keep all your content in one place so that you can bring up presentations, documents, and other files even when you’re on the go. Available on iOS and Android devices, Dropbox makes sure that everything you need to review for your perfect pitch is always available.
Keeping track of ideas and tasks can be difficult when you are on-the-go. If you are driving, or not able to text on your phone at a specific time, having an app that has dictation recording capabilities can be extremely beneficial. Voice Text can transcribe your voice into a text or email, and you can send that content into a number of social networking applications such as Facebook and Twitter. There is also a clipboard from which you can paste your text into any other application you choose. There are a various editing features, and the app supports 23 different languages and dialects.
Dictating your content onto an app like Voice Text is 5 times faster than typing it all out. It has intelligent speech recognition that can automatically correct your grammar, and improve its precision over time. This can be helpful in a number of different business situations. If you think of an idea or tweet but don’t have the time to draft it all up, simply record it for later. Maybe you have a long email that needs to be sent, dictating it out loud before sending it can help keep your thoughts organized, and get the job done much quicker.
What B2B mobile app can you not live without? Let us know in the comments below.