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Category Archives Advertising

paid-media-marketing

2017: Why Paid Media is More Important Than Ever This Year

In 2017 we’re looking closely at how and where we invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Read our latest post to understand more about why this channel is so essential.

optimization in 2017

Shifting the Focus From Reinvention to Optimization in 2017

Don’t just reinvent your marketing tactics in 2017. Instead, optimize the efforts that will work best for you and your brand initiatives. What tactics will reach your target audience the best? Read our latest post to find out.

personalized marketing

Personalized Marketing and The Key to the Me Generation

In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.

Ecommerce Social Media Marketing

How to Leverage Social Media for Your Ecommerce Business

Managing an ecommerce business while maintaining and an active social media presence can be challenging. Here are some ways you can incorporate social media in to the marketing strategy of your ecommerce brand.

copywriting - featured image

Copywriting: Hiring A Content Professional for Your Brand

Having a content professional on your team can help to solidify the success of your brand’s marketing efforts. Here are some reasons we think a designated copywriter would be a great addition to your business.

local marketing

Location-Based Marketing: How Your Brand Can Utilize the Trend

With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …

intelligent marketing

How to Drive Revenue in 2017 With Intelligent Marketing

Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.

o_50b1388850f28cd9c5213b81de6c3e16

Hefty Takes Over Ad Space to Clean Up the 2016 Election

Learn about Hefty’s “ad takeover” to wipe the web clean of election-related ads. How can your brand leverage timely events to improve the effectiveness of your marketing?

twitter campaigns

Digital Marketing: Best Twitter Campaigns of Halloween 2016

With the right marketing strategy, any brand can have a successful advertising campaign no matter what time of year it is. Take a look at some of our favorite Twitter marketing campaigns from this Halloween season.

brand strategy

Branding Strategy: So You Want to Hire a Digital Agency?

Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.

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