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Category Archives Advertising

local marketing

Location-Based Marketing: How Your Brand Can Utilize the Trend

With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …

intelligent marketing

How to Drive Revenue in 2017 With Intelligent Marketing

Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.

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Hefty Takes Over Ad Space to Clean Up the 2016 Election

Learn about Hefty’s “ad takeover” to wipe the web clean of election-related ads. How can your brand leverage timely events to improve the effectiveness of your marketing?

twitter campaigns

Digital Marketing: Best Twitter Campaigns of Halloween 2016

With the right marketing strategy, any brand can have a successful advertising campaign no matter what time of year it is. Take a look at some of our favorite Twitter marketing campaigns from this Halloween season.

brand strategy

Branding Strategy: So You Want to Hire a Digital Agency?

Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.

snap insta

Instagram Stories V Snapchat Stories: What’s Best For Your Brand?

There is no doubt that Instagram has taken a lot of heat since the debut of their overly familiar “stories” feature. The update – that had 90% of our office scratching their heads wondering …

email content strategy

Email Marketing: How To Build an Effective Content Strategy

Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.

Blog - Increase Brand Value

Increase Brand Value Through Positive Marketing

Positive marketing is a mutually beneficial relationship between customers, marketers, and the brands they represent. Learn how incorporating positive marketing into your digital efforts can help retain customers and build brand recognition.

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Rule 40 Update: The Real Olympic Marketing Medalist

There is no doubt the Olympics provide an opportunity of a lifetime, not only for athletes, but for marketers. Over the past four years, the marketing landscape has changed dramatically due to advancing technologies, …

promote your brand

Traditional PR vs. Digital PR: How to Promote Your Brand

When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.

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