Category Archives Advertising

brand strategy

Branding Strategy: So You Want to Hire a Digital Agency?

Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.

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Instagram Stories V Snapchat Stories: What’s Best For Your Brand?

There is no doubt that Instagram has taken a lot of heat since the debut of their overly familiar “stories” feature. The update – that had 90% of our office scratching their heads wondering …

email content strategy

Email Marketing: How To Build an Effective Content Strategy

Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.

Blog - Increase Brand Value

Increase Brand Value Through Positive Marketing

Positive marketing is a mutually beneficial relationship between customers, marketers, and the brands they represent. Learn how incorporating positive marketing into your digital efforts can help retain customers and build brand recognition.


Rule 40 Update: The Real Olympic Marketing Medalist

There is no doubt the Olympics provide an opportunity of a lifetime, not only for athletes, but for marketers. Over the past four years, the marketing landscape has changed dramatically due to advancing technologies, …

promote your brand

Traditional PR vs. Digital PR: How to Promote Your Brand

When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.

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2016’s Summer Games: What Global Marketers Need to Know

With all eyes on Rio as it hosts one of our oldest traditions, technology has advanced exponentially, causing the impact and interactivity of the global event to evolve.

brand strategy

Brand Strategy: Leveraging Current Events & Marketing Trends

Trending news and pop culture references present brands with an opportunity to market their business in a unique way. When you take a topical event or subject, and leverage it to promote your products and services, you become a part of the conversation while creating increased brand awareness. Here are some of our favorite examples of companies incorporating this into their marketing strategies in recent years.

summer reading list

The 2016 Summer Reading List for Digital Marketers

What digital marketing books are you reading this summer? Take a look at our list of favorites and highly recommended pieces in our 2016 summer reading list for marketers.


Pokémarketing: How ‘Pokémon GO’ Is Influencing Brand Marketing

So, what does the Pokémon Go phenomenon mean for marketers? Take a look at our latest blog post to learn more.

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