Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.
Category Archives Advertising
Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.
Positive marketing is a mutually beneficial relationship between customers, marketers, and the brands they represent. Learn how incorporating positive marketing into your digital efforts can help retain customers and build brand recognition.
When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.
Trending news and pop culture references present brands with an opportunity to market their business in a unique way. When you take a topical event or subject, and leverage it to promote your products and services, you become a part of the conversation while creating increased brand awareness. Here are some of our favorite examples of companies incorporating this into their marketing strategies in recent years.
What digital marketing books are you reading this summer? Take a look at our list of favorites and highly recommended pieces in our 2016 summer reading list for marketers.