Google Analytics is an essential tool to tracking the performance of your website. Here are some tips on what to look for when beginning to use Google Analytics, and how to leverage the program work for you and move your online business forward.
Category Archives Analytics
If you are looking for a better way to analyze and interpret data, check out some of the less well known but extremely helpful features in Google Analytics that will make your job easier.
Last week, SEOMoz announced a full rebranding of its site and software. It’s no longer called SEOMoz, but simply “Moz”. Will the new Moz Analytics be a big step up? What can marketers hope for from the new software? Read this post to find out.
Are you frustrated by the [not provided] keyword data in your site analytics? Learn how to take your data back and overcome the [not provided] problem with this blog post!
Here’s a trick that might liberate you from your dependency on your developer to add onclick event tracking to each link on your website. Say hello to the “bind” function.
If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.
These tips will give you the ability to track each form field of a web form as a virtual pageviews and thus create either one or multiple conversion funnels using Google Analytics.