Website Re-launch: Anthony

There are a lot of choices to take into account when choosing men’s grooming products. What skin moisturizer am I going to use? What exfoliator do I need for my dry skin? Well Anthony has you covered with a completely revamped and interactive website that we just launched. Looking good (as a man) has never been easier!

Homepage:

Product Page:

Specials:

The Challenge

Anthony originally came to BFM to improve their overall usability, back-end flexibility, as well as implementing more effective and applicable web 2.0 features–wanting to improve their customer’s online experience and have an online platform that is scalable.

The Work

We built them a fully customized back-end CMS that allows maximum control and flexibility for the site. The CMS  has an extremely organized and intuitive design for ease of updating their product line.

The Results

A robust website that is scalable and adaptive to Anthony’s wants and needs–with the ability to feature an item on the homepage, select multiple categories for products to exist in, provide multiple discount codes and promotions.

What’s Cool

Products details feature ingredients used in the product, links to other related products, provide tips on how to use the product, and recommendations!

Also, users don’t have to navigate away from the product page to add an item to their cart–since items are suggested and recommended, items can be added at anytime by inputing the quantity and adding it to cart.

Tags: Beauty, CMS, Health, Men's Grooming, Website Launch