Ecommerce design aesthetic is wildly important for branding and building trust. However, you should be sure not to let your pride come before your profit. Here are six ecommerce tips to ensure your site to generates sales.

SMX is in full swing and we thought we’d up the ante with a topical scavenger hunt. The rules are open to interpretation and the prize is general awesomeness. Now, go forth and scavenge!

Most businesses can benefit from having a presence on this widely-used social network, but as with any other marketing channel, it’s important to go into it with realistic objectives.

Does your best pal use an emoticon stamp and continually talk about getting hashtag tattoo? If so, this list is certainly for you.

Email use has grown from 4 percent of the mobile market to 20 percent in two years, according to a recent study. The bottom line is, if you’re not optimizing your email marketing for mobile, you’re missing opportunities.

Every time Facebook makes a move marketers can expect to be following closely behind. One of these major moves announced last week is an improved Open Graph, which allows users to watch video, listen to music and read news together.

Email marketing can be highly targeted and its results are relatively easy to track. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs of the target audience.