Alanna Francis
Director of Marketing
Alanna is a digital marketer who specializes in social media strategy and ecommerce marketing. Alanna never leaves Brooklyn on the weekends and has a deep and abiding love of cacti.

Alanna’s Latest Blog Posts

penguin

2012 Year in Review: Search Engine Optimization

If you hope to fare well in the feature, it’s always wise to know a little something about the past. There were a lot of significant changes to Google’s algorithm this year, as well as the ways marketers use search engines. In this post you’ll learn about some of the more significant changes we saw in search in 2012.

Google+1-1

How To: Make the Most of Google+ Brand Pages

Google+ may have underwhelmed so far, but there are still a few unique features that brands and marketers can (and should) take advantage of.

Local-SEO FI

How To: CRUSH Your Local SEO Campaign

There is more than one way to knock your SEO campaign out of the park. However, the best approach is an encompassing one.

Google Panda

The World According to Panda, Why You Should Care

The Panda update is important to you because it is important to Google. Get used to it.

Anthony and social media snafus

How To Survive a Social Media PR Crisis

If you get caught with your pants down try these eight steps to rectify the situation.

checkout

Optimizing Your Checkout Process from Check In to Check Out

The most dangerous moment for anyone operating an ecommerce business is the checkout process where abandonment rates seem to peak. If you have a high abandonment rate, it’s in your best interest to check out the areas of your checkout process that could do with an overhaul.

OMG-LOL-jpeg

OMG, LOL Added to Oxford English Dictionary

 

Not to be outdone by the Associated Press Style Guide, which recently (finally!) changed the spelling of the abbreviated form of electronic mail from “e-mail” to “email”, the Oxford English Dictionary Online

nytm

Event Summary: NY Tech Meetup – September 2010

Missed last night’s New York Tech Meetup? Fear not. Here’s a full recap of all the start-up goodness presented to an auditorium of over one thousand of New York’s techiest techies.

EVENT: New

APStyle Tweeting About Tweets

Battle of the Stylebooks: AP vs NY Times

In a rare instance of the Associated Press Stylebook directly responding to a publication, the AP sent the above tweet a few hours after a story broke (via The Awl) that the New York …

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