Alanna’s Latest Blog Posts
2012 Year in Review: Search Engine Optimization
If you hope to fare well in the feature, it’s always wise to know a little something about the past. There were a lot of significant changes to Google’s algorithm this year, as well as the ways marketers use search engines. In this post you’ll learn about some of the more significant changes we saw in search in 2012.
How To: Make the Most of Google+ Brand Pages
Google+ may have underwhelmed so far, but there are still a few unique features that brands and marketers can (and should) take advantage of.
How To: CRUSH Your Local SEO Campaign
There is more than one way to knock your SEO campaign out of the park. However, the best approach is an encompassing one.
The World According to Panda, Why You Should Care
The Panda update is important to you because it is important to Google. Get used to it.
How To Survive a Social Media PR Crisis
If you get caught with your pants down try these eight steps to rectify the situation.
Optimizing Your Checkout Process from Check In to Check Out
The most dangerous moment for anyone operating an ecommerce business is the checkout process where abandonment rates seem to peak. If you have a high abandonment rate, it’s in your best interest to check out the areas of your checkout process that could do with an overhaul.
OMG, LOL Added to Oxford English Dictionary
Not to be outdone by the Associated Press Style Guide, which recently (finally!) changed the spelling of the abbreviated form of electronic mail from “e-mail” to “email”, the Oxford English Dictionary Online… Read More
Event Summary: NY Tech Meetup – September 2010
Missed last night’s New York Tech Meetup? Fear not. Here’s a full recap of all the start-up goodness presented to an auditorium of over one thousand of New York’s techiest techies…. Read More
Battle of the Stylebooks: AP vs NY Times
In a rare instance of the Associated Press Stylebook directly responding to a publication, the AP sent the above tweet a few hours after a story broke (via The Awl) that the New York … Read More





