Are industry influencers in favor of your brand? How important is influence in the world of digital marketing? Read this post to get the latest scoop on influence marketing from London’s Kred Influencer Summit.

Have you tried Micosoft’s new Outlook.com? Get the latest scoop on the next big email client and what it means for email marketers and for competitor, Gmail.com

Best practices for marketing are constantly evolving. Stay up to date with 10 recent, significant shifts in marketing from this year’s Econsultancy JUMP Conference.

There were a lot of updates in the social realm in 2012. Let’s take a look at some of the moments provided by 12 of the most popular social networks including ups, downs, milestones and other miscellanea.

Instagram’s Web interface may well change the way we view digital and social in the future. Read this post and learn how.

Twitter has introduced new pages similar to Facebook’s Timeline that could present new opportunities and challenges for your brand. If you want to stay ahead of the curve, you should read this post!

The decision to use social media as part of your integrated marketing program is data driven and based in the concepts of traditional marketing—finding the channels used by your target market and using those channels to communicate with them.

Social media remains a hot button issue, even hotter over the past couple of weeks with Facebook’s valuation and subsequent reactions to its IPO.

Ninjas, gurus and other social media savants should Just Do It!

The Facebook redesign has had the business world all a-twitter already, but what we really need to know is how this new iteration is changing the way we use Facebook as a brand.

The GRAMMYs have shown us how a carefully laid out plan can drive content, conversation and, in terms of what they were searching for in their social media campaign, conversion

Social Media Week gave us our latest opportunity to spot online trends to which we should take heed when looking to communicate through what may very well be today’s most popular online channel.

The social online world affords content providers more creativity in the name of sharing, so when it comes to social content, a picture can truly be worth a thousand words.

A number of companies have thrown their hats into the geo-location services ring recently with limited success, but these two popular services are currently winning the fight: Foursquare and Yelp.

Social media is an important part of the online marketing mix and not only relevant to online searches, but the online search process itself.