It’s not often 111 million people turn their attention to the same thing, but come Sunday a good chunk of America will tune in and watch the New York Giants smack down the New England Patriots in the Super Bowl for the second time in four years.

A scant three months after Apple released its iPhone 4S, the debate over how the device’s speech –recognition personal assistant, AKA Siri, will change search is in full effect.

You’ve created, designed and developed an app. Now you need to know the best way help people find you.