A few weeks ago, we profiled our redesign of Biospecifics, a biotechnology website design to appeal to wildly different groups: patients interested in learning about the company’s treatments, medical professionals looking for more in-depth data, and investors researching their stock. How can a company handle these different interest groups? It takes a lot of work, but a flexible and powerful content management system makes it much easier.

SEO page:

Managing a high-ROI search engine optimization campaign is time-consuming, but having a central dashboard to manage all the work makes things much easier.

Home:

Homepage content plays a major role in convincing visitors to look at the rest of the site. Creating a homepage with compelling text is far easier with a CMS that handles the text placement and formatting for you.

404:

It’s even easy to build the page visitors will see when something goes wrong! A good 404 page can mean the difference between a user giving up on your site or spending a little extra time to find what they were looking for.

Categories:

Adding new categories is a snap with the Blue Fountain Media CMS. It’s simple to add other content like photos, videos, and sound files as well.

Tags: biospecifics, CMS, SEO