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Blue Fountain Media Singled Out By Web 2.0 Expo New York for Embodying “The Power of Less”

Thousands of Internet Industry leaders and social media experts descended on New York City's Javits Center last week for the Web 2.0 Expo. With the theme of the Expo being "The Power of Less," Blue Fountain Media was the one company singled out as the embodiment of the theme.

Here's how Web 2.0 Expo defined "The Power of Less":

The theme for this year's Web 2.0 Expo New York is the Power of Less. The Power of Less doesn't just mean making do with fewer staff and a smaller budget. It means that constraints drive creativity, whether in business models, design paradigms, or platforms. It means the power of the small screen, the thin client, the streamlined interface. It might mean the power of small teams, or even going solo.

In the official Web 2.0 Expo Blog, Blue Fountain Media Founder and Creative Director Gabriel Shaoolian participated in an extended Q & A.

What follows is just one question from the interview:

Web 2.0 Expo: You say that you use a different process than most to get "to the heart of a client's business strategies." How is this different than companies who you consider more wasteful with resources?

Gabriel: All of our projects at Blue Fountain Media are "team" based. When you have an account manager, a designer, a developer and a marketer at the table at the very first client meeting, you are far more likely to emerge with a comprehensive and integrated plan of attack. This not only streamlines the entire requirements process, it allows us to proceed quickly and efficiently with the delivery of the project.

At many companies, the account manager is the only person to meet with the client. This creates terrible inefficiencies:

  • The account manager has to take the time to get the team up to speed
  • He's failed to take advantage of the expertise of his team at the planning stage
  • There are always communications issues when messages are passed along and not received first hand.
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