The key to successful social media marketing is creating content that users want and then spreading the word about that content. With one simple blog post, BLUE FOUNTAIN MEDIA experienced a huge spike in traffic.
Here’s how we did it…
Foursquare is leading the “where I am” pack as part of a movement in social media towards location-aware applications. These applications use GPS and other methods to take into account geo-location and help users interact with their surroundings.
A few weeks back, some Foursquare fans had an idea to claim April 16th as Foursquare Day (4 squared = 16. 4/16). A website was set up to catalogue special offers that businesses were offering to customers who “checked-in” on Foursquare (a check in is when a user announces his or her location to Foursquare). Here’s a fan-made Foursquare-themed cake:
Foursquare Day was launched and promoted almost entirely by dedicated fans. Despite very little official promotion from Foursquare, the event started to take off. But it was getting big. Even McDonalds got in on the act.
But how could ordinary small and medium-sized businesses get in on the act? As Foursquare Day fever spread through Twitter and Facebook, no one took time to explain how to actually participate in Foursquare day. So Blue Fountain Media stepped in and wrote a guide to setting up a Foursquare Day offer.
Using the same methods we developed for promoting our clients’ content, we managed to spread word to over 150,000 users in about an hour, including dozens of highly influential Twitter users.
We even had our blog post promoted by the official Foursquare twitter account!
We immediately noticed an impact. Our website (http://www.bluefountainmedia.com) experienced a 66% increase in visitors, compared to a normal Thursday.