Your logo is your company’s first impression, so make it a good one.

All well-designed logos share these common elements:

• Memorable—they have recall value
• Striking—they grab your attention
• Captivating—they hold your attention
• Educational—you can learn about the company just from seeing the logo
• Simple—it captures the essence of the company’s brand

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What are the right colors for you business? To discuss this topic, one has to have some understanding of the psychology of color. Different colors affect moods and attitude in different ways. Furthermore, one has to take into consideration the culture of your targeted demographic, as different colors have different psychological (conscious and unconscious) meanings within various cultures.

Red

Red is the most emotionally intense color. It stimulates an increased heartbeat and breathing. It is also the color of love.

For a long time the corporate color of choice was red. It was known as “corporate red.” This can be shown in the logos of companies such as: Shell, McDonalds, Exxon, Target, Johnson and Johnson. Red was a popular choice because of the eye’s natural attraction to the color red.

Red clothing gets noticed and makes the wearer appear heavier—so be careful with those red bikinis, ladies! Since it is an extreme color, red clothing might not help people in negotiations or confrontations. I know that you have heard that red automobiles are the most targeted cars to get stolen. Also when used in decorating, red is usually an accent—most decorators say that red furniture attracts attention, helping round out a bland room.

An offshoot of red—a pale red, pink is the most romantic color and is more tranquilizing than red. Sports teams sometimes paint the opponent’s locker rooms bright pink, so that they will lose energy. A little tidbit, the practice of assigning pink to an individual gender began in the 1920s and from then until the 1940s, pink was considered appropriate for boys because being related to red.

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R.A.G. website has record-breaking month thanks to our SEO work

New York clothing store, R.A.G. New York continues to see record traffic and sales on their website thanks to the search engine optimization performed by Blue Fountain Media between April and September 2008.  Our client was even mentioned in the NY Daily News thanks to our work.

See Blue Fountain Media in the NY Daily News

Currently, the website is not running any type of marketing program except through its 6 stores in New York City. The month of April broke all preceding records as can be seen in the two line graphs showing total visits and sales to the website since March 2008:

These results are both due to our re-design of the website as well as an extensive search engine optimization campaign which included months of link building, analysis, and a results-oriented team of dedicated individuals.
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(source: laszlo-photo)

This is a continuation of yesterday’s blog post - reviewing travel sites. Today we’re going to look at some travel sites that need a little help. (more…)

(source: serdir)

Today we’re going to look at some good design in travel sites, and tomorrow we’ll continue the series with some that need a little help. Let’s get started!

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Hello Blue Fountain Media Blog suscribers.  We just wanted to make sure that you knew we did more than just awesome corporate web design and SEO services; we have a special treat for you from our designers.  We’re giving you a chance to download “Nightlife Special”; a wallpaper in assorted sizes for your desktop backgrounds.

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