This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that it is measurable, like pay-per-click advertising and banner ads, but unlike these, the effects of SEO last far beyond the length of the campaign and cost-per-conversion plummets with SEO as time goes by.
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Blue Fountain Media's Web 2.0 Marketing Seminar at the Center for Architecture.

BFM Creative Director, Gabriel Shaoolian, gave a presentation in front of 30+ attendees to the Luxury Brand Web 2.0 Marketing Seminar, which attracted former clients and other parties interested in learning more about the following:

> How to effectively drive traffic to a website through various means of online marketing, the most cost-effective being search engine optimization.

> How to convert visitors into customers through landing page optimization and continual testing and analysis.

> How to build brand loyalty online and insure repeat traffic.

Want to attend our next seminar? Contact us and we will send you an invitation.

Here is the presentation, which can easily be shared:

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It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns I’ve come across on the major search engines without even really looking for them. It’s obvious why Google runs those $25 free AdWords credit promotions for new users; if you don’t know what you’re doing, that money goes pretty quickly.

Whether they’re using Google AdWords, Yahoo! SEM, or Microsoft adCenter, here are some of the dangerous thoughts that seem to go through the minds of PPC users:

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Now that we are officially in a recession (and have been for over a year), it is time to start spending money wisely. The oversized marketing budgets of the past are set to be replaced by smarter investments like search engine optimization of websites coupled with social media marketing.

Here a few reasons why it makes sense to invest in your website right now:

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Your domain name says a lot about what users should expect to see before they click on a search engine results, follow a link, or enter-in your url. You must be sure that your domain name suits your business and the expectations of your target audience. Remember to not limit yourself when picking your domain name. If you are selling one product one day and selling ten others a few years later, your domain name should be able to stay relevant.

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As reported by the New York Times on Sunday, the automotive industry has spent considerably less on tradition media advertising in this year’s first quarter compared to last year – $414 million less, according to TNS Media Intelligence. While local car dealers are being plagued by cash-flow problems and General Motors is reporting a greater-than-expected quarterly loss, the U.S.’s largest magazine publisher, Time Inc. is losing money.

Spending money on the Internet offers a number of advantages that have attracted the auto industry. Results are measurable, audiences can be easily and precisely targeted, and the price paid is for results – not Nielsen Ratings.