The Dangers of Not Having A Website

Not having a website is like voluntarily wearing a muzzle.

Clients regularly come to Blue Fountain Media looking for help with their online reputation. These clients fall into two categories: a) Those who want to build their online presence in general; and b) Those who want to build an online presence in response to specific events.

Problems inevitably occur in business, and it’s important to be prepared. Having a web presence means you have a forum to communicate with the outside world. If When something happens, people will turn to your website and blog for information.

Here’s an example of a big company neglecting their online presence and (probably) regretting it:

An Example: AT&T Has Trouble Communicating

iPhone sales have been halted in New York City and AT&T has given no explanation.

Over 500 news articles about the New York iPhone debacle

Last night The Consumerist & CNET reported that AT&T had stopped selling the iPhone in the greater New York area. News immediately spread though the internet and the story was almost quickly picked up by the main stream media (e.g. New York Times, CNN). With no direct channel for finding out information about AT&T, the media ended up quoting numerous conflicting sources.

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Last week one of my colleagues posted an article to BFM’s Business Learning Center entitled “How To Write a Blog That Drives Traffic to Your Website and Revenue to Your Business“. The article is a fantastic guide to creating a great blog for you business. If you still aren’t convinced that your company needs a blog, here are some numbers that should help you make up your mind.

An analysis of 1,531 web-marketing clients showed a huge difference between those who blog and those who do not. Here is the key info:

• 55% More Visitors for Companies That Blog (a measurement of the number of people that visit any page of a company’s site)
• 97% More Inbound Links (other sites linking to any page of a company’s site)
• 434% More Indexed Pages (how many of a company’s pages can be found on Google/Yahoo!/Bing)

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