On March 25, Blue Fountain Media CEO Gabriel Shaoolian was a featured speaker at the Business Development Institute’s Seminar: Social Reputation Management, Protecting & Strengthening Your Brand Across The Social Web.

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The Dangers of Not Having A Website

Not having a website is like voluntarily wearing a muzzle.

Clients regularly come to Blue Fountain Media looking for help with their online reputation. These clients fall into two categories: a) Those who want to build their online presence in general; and b) Those who want to build an online presence in response to specific events.

Problems inevitably occur in business, and it’s important to be prepared. Having a web presence means you have a forum to communicate with the outside world. If When something happens, people will turn to your website and blog for information.

Here’s an example of a big company neglecting their online presence and (probably) regretting it:

An Example: AT&T Has Trouble Communicating

iPhone sales have been halted in New York City and AT&T has given no explanation.

Over 500 news articles about the New York iPhone debacle

Last night The Consumerist & CNET reported that AT&T had stopped selling the iPhone in the greater New York area. News immediately spread though the internet and the story was almost quickly picked up by the main stream media (e.g. New York Times, CNN). With no direct channel for finding out information about AT&T, the media ended up quoting numerous conflicting sources.

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Scouring the internet for cool stuff, we sometimes discover websites that look suspiciously similar to our own, and by suspiciously I mean entirely. We know that emulation is inevitable but come on people; you could at least change the colors, the clients, and at least the address:

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Many online marketing companies, web development firms, and SEO’s alike will constantly reinforce how important your online presence is to the success of your company or business. They talk about specific branding methods, logos, fonts, colors, web layouts, and how all of these things must remain consistent throughout the online world so that there is always the same consistent message of your company on the internet.

But how many of these companies even take a look into your offline presence?

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