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Back in early December I noted that holiday sales were off to a good start. Now that the holiday shopping season is over, it’s clearer than ever that having a strong e-Commerce strategy is more important than ever. While brick and mortar stores saw little or even negative growth this holiday season, e-commerce enjoyed a 5% increase in sales over last year.
And all of these numbers only account for sales within the United States!
Tuesday, December 15 marked a new single-day spending record as consumers spent an average of over $600,000 per minute. By the end of the day, a staggering $913 million had been spent online, the first such day to surpass the $900 million threshold.
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What does this mean for you?
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