Big Gains From Small Edits

In the world of Email marketing, there is always room for improvement.  Sometimes, the biggest improvement can come from the smallest of edits.

The most minor adjustments to your email template have the potential to cause click-through (the % of people who actually click on a link) and open rates (the % of people who open and view an email instead of just ignoring or deleting it) to suddenly skyrocket, and in turn, drive large amounts of sales, traffic, sign ups, or conversions. However, the only way to truly learn from your template adjustments is to implement them one at a time utilizing classic scientific procedure. By isolating your adjustments, you can learn which varying factors improve your campaigns and which hurt them.

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Email marketing is a form of direct marketing which allows anyone to send messages directly to a pre-determined list of users. (For more info about what email marketing is, check out this post, “11 Reasons to Use Email Marketing”)

Not all email delivery methods are created equal.

Everyone with an email account knows how to send an email. Most of us send out dozens every day. When it comes to sending out bulk emails, though, you are far wiser to rely on a professional email marketing service.

Using a consumer- or business-grade email account to send out your marketing emails can lead to big problems. Systems like Outlook, Gmail, Hotmail, etc. are simply not equipped to send out bulk emails and lack the features necessary to execute a successful email marketing campaign.

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What is Email Marketing?

If you have an email address, you’ve seen plenty of examples of email marketing. A clothing store might tell you about some new styles, a car dealership might let you know about a special financing deal, a local restaurant might let you know about new menu items.

Email marketing is a form of direct marketing which allows anyone to send messages directly to a pre-determined list of users. These messages can be anything from simple, plain text to rich, graphic-laden pages (similar to normal websites). Email marketing messages are delivered right to the recipient’s inbox, just like normal email.

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