Now that you mention it, I do remember this key point that you made. It may have been the rush toward the end when you and Julian ran out of time that caused me to leave that out.

Thanks for adding to the post – it makes a big difference!

One slight change: the ultimate goal of social media isn’t to develop a mass following. It’s to build a mass of people working passionately towards their goals.

I’m not very religious, but if you look at the Bible, just before he shuffled off this mortal coil, Jesus built disciples who carried on his core messages as their own. They went from being followers to being leaders and do-ers in their own right.

That’s the real message of the last point.

Thanks for your post. It’s really great to read.