Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.
Category Archives Conversion Optimization
The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.
Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.
Utilizing the Lean UX method will help you to create an optimized online user experience that identifies the behavioral needs of your audience, and helps you to design a website that meets their needs.
Coming up with new techniques for your email marketing campaigns can be challenging. Take a look at our list of some of the most creative and engaging campaigns from the past year.
Homepage redesigns can be challenging, but it can definitely pay off when done correctly. Here’s how we increased our homepage’s conversion rate by 42.9%.