The ubiquitous ‘Best Of’ list can be found across just about any industry. However, ours is the first (as far as our research indicates) dedicated to the Best of the Best of Lists.

Email use has grown from 4 percent of the mobile market to 20 percent in two years, according to a recent study. The bottom line is, if you’re not optimizing your email marketing for mobile, you’re missing opportunities.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

There are many ways to make an educated decision about whether you should take advantage of interactive email and apply it to your marketing campaign.

Email marketing can be highly targeted and its results are relatively easy to track. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs of the target audience.

The idea of sending targeted email out into the wild without a clear strategy, or last some type of tactic, will most assuredly result in a wasted effort. In fact, the end result will have the email ending up in a spam folder somewhere never to be seen by actual human eyes.

In the world of Email marketing, there is always room for improvement. Sometimes, the biggest improvement can come from the smallest of edits.

Email marketing is a form of direct marketing which allows anyone to send messages directly to a pre-determined list of users. (For more info about what email marketing is, check out this post, “… Read More

Today just about everyone has an email address and more often than not those inbox receive some type of seemingly unsolicited advertising. So if everyone is doing it, why aren’t you?