Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.
Category Archives Email Marketing
Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.
Email marketing is an incredibly effective way to connect with users and move them down the conversion funnel. Check out our favorite campaigns of Summer 2016.
Guiding your audience down the conversion funnel doesn’t have to be complicated. Find out which best practices to use to have your email properly and efficiently display on mobile devices.
We gathered some of our favorite email marketing campaigns from Valentine’s Day weekend to see what features really help an email stand out in the inbox. See if incorporating any of these trends into your email efforts can help readers engage with your business.
Coming up with new techniques for your email marketing campaigns can be challenging. Take a look at our list of some of the most creative and engaging campaigns from the past year.