In his new book Game-Based Marketing, Gabe Zicherman and co-author Joselin Linder explore how businesses can drive revenue and customer loyalty through rewards, challenges, and contests. Before Gabe pointed it out to me, I didn’t quite realize how much game-based marketing had come to dominate so many aspects of marketing. From frequent flier programs to McDonald’s famous Monopoly game, game-based marketing is a huge part of advertising. Here’s an excerpt from the book’s description:
From Foursquare on the iPhone to an online game of Farmville, not to mention the frequent fliers popularized in the Academy Award nominated film, Up in the Air, playing “everyday games” has become nothing short of a pop culture obsession. Driving unprecedented consumer engagement to smart brands like Chase and the US Army, loyalty programs and marketing games are marketing’s best bet for the future of advertising.
From Foursquare on the iPhone to an online game of Farmville, not to mention the frequent fliers popularized in the Academy Award nominated film, Up in the Air, playing “everyday games” has become nothing short of a pop culture obsession. Driving unprecedented consumer engagement to smart brands like Chase and the US Army, loyalty programs and marketing games are marketing’s best bet for the future of advertising.
Just like Foursquare found the right game-based model for their application, Gabe Zicherman’s book can help you find the right game-based marketing model for your business.
