How to Get Backlinks from .EDU Domains

.edu Link Building

While link building strategy has continued to change throughout the last few years, links from educational websites have continued to hold strong value. Websites that have an .edu extension as their top level domain are extremely regulated and must be purchased by an educational institution. In order to obtain the .edu domain name, your website must meet the eligibility requirements and provide information to verify authenticity. Due to the verification process, it makes sense that links placed on .edu domains carry more weight than links placed on sites that end in .com or .net.

Education URLs are frequently some of the most authoritative websites on the internet, so it is little surprise that they are some of the most sought after resources to obtain links from for search engine optimization. These domain names are judged so highly by search engines because they offer resources to current students, incoming students, and in many cases offer many valuable research documents. Some of the most respected US universities carry nearly flawless authority. Take a look at the ranks below for some of America's top universities:

Authority ranks for some of America's top universities

So here comes the big question, if you're not a recruitment firm - can you get your company mentioned and obtain a link on education websites?

The most important thing to note is if you can't participate in any of the following tactics listed below naturally then don't try them at all. There should be value to you and your company outside of simply achieving a link. If you can't connect on a relevance factor, it's best to just stay away. As another warning, if you try to outsmart the search engines by acquiring tons of .edu links (like Overstock did back in February 2011) you may end up getting slapped with a Google penalty.

Attend Career Fairs
If your company is continuously hiring entry level candidates, consider attending college career fairs. Set up a booth to meet upcoming professionals and exchange contact information. In most cases, universities will list all participating employers online with a short description of the company. Attending a career fair will help your company capture the correct audience and also earn your company a quality link.

Speak at an Event
Quality link building is about becoming an authority in your industry. Search engines want to ensure that the businesses ranking on the first page are the best result for each keyword. Participating at a college event will help brand your company and speakers as thought leaders on particular industry related topics. These days, becoming a thought leader has become an integral part of link building strategies.

Give Scholarship Money
Offering giveaways and contests is a great way to attract positive press and attention from potential customers. Press frequently blurs the lines between SEO and simple giveaway tactics - attracting such press could help your business gain a lot of natural buzz around the internet. An example of this tactic is Dr. Pepper, that annually runs a very successful scholarship program that engages with both schools and students.

Offer Research News
Content is king. But what makes great content?

Great content should include a significant amount of researched knowledge. If the research is the first of its kind on the internet, it could create generate a great backlink portfolio. If your business is conducting industry research where you could offer statistics on a topic, your company has the opportunity to gain a lot of recognition. Connect with relevant university publications and offer further information on your research or a quote on the topic.

Interview a Professor
College and university professors are the epitome of industry experts. Reach out to a few professors to either get a quote or conduct an interview on their subject matter. Once your article is published, make sure you connect the article with those interested. Use Twitter and other social media tools to engage with the professor's audience. Frequently, professors will list personal interviews or resources on their university biography page.

Do you have questions or other tactics for obtaining .edu links? Let us know by commenting below or by tweeting @BFMweb.

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Comments

  1. I enjoyed particularly the point on interviewing a person like a professor as this gives credibility to yourself as well, primarily if you’re asking intelligent questions.
    How often do they give out comments or interviews?

    How can you prepare for one and what type of questions would be best for an interview?

    Thanks for the informative post!

  2. Dakwerken said:

    I also experienced that .edu backlinks offer great value for optimazation. So hopefully this will render aswell.

  3. Entreb said:

    Accepting speaking invitations from schools and universities can really earn us .edu backlink which is a high quality link to increase our site’s authority. Thanks for these tips.

  4. Edwin said:

    What you say about public speaking is one of my best strategies. It seems counter-intuitive at first, as it is not an online action. But, as you point out, it inevitably builds backlinks from the bloggers and professors. Great tips and post!

  5. Joel Black said:

    Great point on interviewing professors. I’m actually going to reach out to my alma mater and see if I can line one up!

  6. Hip Hop Association (JL) said:

    This is a great read. Personally, at the University of Washington, we host .EDU domain extentions for Departments, Developments, Civic & Campus Organizations. When determining that a .EDU domain is reserved for philanthropic initiatives lime The Dream Project. I would, personally, like to see more communication .EDU e-mail addresses for high school advocates, like our high prospects at…. Anyways, great read. I would recommend seeking scholarship experiences to gain .EDU domains. That does usually require a business firm’s Account Number, such as WellsFargo.

    Thanks for the post.

    My Kind Regards

    J. Little

  7. Alb said:

    What advice would you give for small business owners that don’t have sites that earn big money. Is there any way to earn such links? For example i own a site which is dedicated to offering students information about the best universities and colleges.

  8. Natalia said:

    It is true that in the. Edu can find valuable information but should only be used for this, they are searching simpre apply SEO and should not mexclarse things

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