Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.
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Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.
Positive marketing is a mutually beneficial relationship between customers, marketers, and the brands they represent. Learn how incorporating positive marketing into your digital efforts can help retain customers and build brand recognition.
Creating and fostering relationships with members of the media – journalists, editors, producers, and the like – is a crucial part of working in the public relations industry. Working with the media and establishing …
Guiding your audience down the conversion funnel doesn’t have to be complicated. Find out which best practices to use to have your email properly and efficiently display on mobile devices.
The decision to go with a native app, responsive design or a mobile web app really depends on several factors including business objectives, technical requirements, budgets and who you’re trying to reach. If you want to know which is best for your business, read this article!
Looking for a creative tag line to help enhance your business? Take a look at our tips for building tag lines that effectively deliver your brand’s messaging.