How To
Super Social Super Bowl Commercials
It’s not often 111 million people turn their attention to the same thing, but come Sunday a good chunk of America will tune in and watch the New York Giants smack down the New England Patriots in the Super Bowl for the second time in four years.
Social Media: In Visible Campaigns
The social online world affords content providers more creativity in the name of sharing, so when it comes to social content, a picture can truly be worth a thousand words.
10 Commandments of Optimizing Landing Pages for Conversions
Using a targeted landing page is a sure way to increase the odds of converting that hard-earned traffic into leads.
No Layer Left Behind: A More Efficient Photoshop
Focusing on Web design etiquette from the start of a project goes a long way in helping to succeed as a team.
9 Tactics for Upping Your Presence on Twitter
Whether you work for a Fortune 500, mid-sized start-up, or play a starring role in a solo operation out of a basement, building a brand presence on Twitter is a must. Doing so can give your business access to a near endless pool of potential customers (360 million and counting to more precise) and the ability to tap into new markets with a single tweet.
Say What? 5 Ways to Optimize Results for Voice-Activated Searches
A scant three months after Apple released its iPhone 4S, the debate over how the device’s speech –recognition personal assistant, AKA Siri, will change search is in full effect.
How To: Optimize Local Business for Search
A few short years ago only 54 percent of small businesses had websites. Today the number has climbed to 82 percent and as more and more local businesses continue to expand their online presence it is increasingly harder to garner, and hold, the attention of consumers.
How To: Use New Tools and Controls to Manage Google+ Pages
After introducing Google+ Pages as a way to provide businesses the ability to build a public identity on Google+, the company has been busy tweaking the platform and recently added new tools and controls to help better manage these pages.
5 Not So Obvious Tips for Creating a Better Mobile-Friendly Website
Soon there will be more mobile devices than humans. So why aren’t more Web designers busy building mobile sites?
How To: Get the Most out of LinkedIn Company Pages
As sharing information through the social media stream becomes increasingly important, businesses are finding LinkedIn an indispensable tool.
The 15 Minute SEO Audit: Ammo for Your Next Sales Meeting
A quick SEO audit can help you identify marketing opportunities for a client and provides much needed information on different ways your efforts can deliver value.
How To: Optimize Email for Mobile Devices
Email use has grown from 4 percent of the mobile market to 20 percent in two years, according to a recent study. The bottom line is, if you’re not optimizing your email marketing for mobile, you’re missing opportunities.
How To: Make the Most of Google+ Brand Pages
Google+ may have underwhelmed so far, but there are still a few unique features that brands and marketers can (and should) take advantage of.
Increase Brand Value Through Positive Marketing
Positive marketing is a mutually beneficial relationship between marketers, customers and anyone affected by the marketing efforts.




