The ability to measure social media ROI is often debated but rarely receives a definitive answer. Like many statistics, it outcomes depends on what your decide to measure.

While mobile content consumption continues to increase by as much double-digit growth in all major categories in the U.S. in 2011, designers are building their websites with mobile conversions at the top of their plans.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Email marketing can be highly targeted and its results are relatively easy to track. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs of the target audience.

Advances in mobile technology have led to a dramatic increase in usage in recent years. Now, as mobile websites proliferate, concerns over creating effective sites to increase conversions are moving to the forefront.

If you haven’t already, it’s time to start thinking about building out mobile optimized websites to capture a slice of one of the world’s fastest growing markets.

The new Facebook design is opening plenty of poortunites for a fresh perspective of social media designers.

The Panda update is important to you because it is important to Google. Get used to it.

A few years ago the idea of choosing between a search engine optimization (SEO) program for your website, or making social media a top marketing priority would have been easy – nobody was going … Read More

In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world’s second largest search engine. During that span the company (along with Google) managed to … Read More

Ever wonder how views are calculated on YouTube?

We’ve all heard YouTube’s dazzling numbers: Over 13 million hours of footage was uploaded in 2010; more video is uploaded every 60 days than the three … Read More

A friend recently asked me if he should use Twitter.com or a specialized program or website to engage with the Twitterverse. Here is my reply:

While Twitter is quickly updating their service to make … Read More

The ABCs of URL, Title Tag, and Favicon use in different browsers.

More and more tweets include geolocation meta data these days. This means that tweets are interwoven with GPS coordinates that mark where each tweet was sent from. There are sites that show live tweets on … Read More

You’ve heard of Twitter. Maybe you’ve even thought about using it for your small business. But where to begin? Here are the five key steps to getting started…. Read More