Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas.
Category Archives Information Architecture
When it comes to developing an interface, it is important to remember who you are designing for. Leveraging the human component during the design process can result in an optimal online experience for the user.
Utilizing the Lean UX method will help you to create an optimized online user experience that identifies the behavioral needs of your audience, and helps you to design a website that meets their needs.
An optimal user experience is heavily reliant on how easy it is for individuals to find the information and details that they are looking for. Take a look at our analysis of different search patterns that can be incorporated into your website’s information architecture in order to create a seamless experience that will keep customers returning to your site.
Want to learn more about the Information Architecture process? Read our guide on how to create the best user experience to help grow your brand online.
7 Killer Tips to Creating a Website Specification Document to Support Your Search Engine Marketing Efforts
Think like an architect and develop a careful blueprint (spec doc) to help guide your search engine marketing efforts.
Creating the best user experience through good information architecture helps focus user attention on your most important conversions. Read on to learn how.
For any business, designing emergency alerts that are intended for unforeseen potential crisis situations are important to an effective communications plan.