Latest Blog Posts

Mobile websites are not a fad

(Photo via Edans)

Is your website optimized for mobile devices? Even though the latest service providers and phones, like the iPhone, the G1, and the BlackBerry Storm, can handle large amounts of data, … Read More

Apr 3 by | Post a Comment

The Metric is the Message: Looking for Real Results

Different industries talk about real value in different ways but the idea is always the same: businesses and consumers alike are paying more attention to each dollar that they spend and how it benefits them.

Apr 2 by | Post a Comment

Social Media Marketing: Don’t be afraid to scrap what doesn’t work

One of the things that I kept hearing over and over again at SES New York, was that if you are running a social media marketing campaign and it’s not working, just stop it … Read More

Apr 2 by | Post a Comment

Avoiding job-seekers via search advertising

Hi everyone,

Alhan and I just got back to the office after three days at the Search Engine Strategies New York Conference and Expo. We’ll be writing more about the takeaways from that experience … Read More

Mar 27 by | Post a Comment

Competitive Analysis: An essential step in online marketing.

Now is a great time to jump into the online marketing business; with people looking up more information than ever through major search engines like Google, it’s almost a complete disservice to your business Read More
Mar 20 by | Post a Comment

Why You Need a Spec Doc

This is a follow-up to yesterday’s How to write a spec doc, and is for those on the consumer side of web development, and also for those web developers who are thinking … Read More

Mar 13 by | 1 Comment

Consistency – an online and offline corporate branding tip

Many online marketing companies, web development firms, and SEO’s alike will constantly reinforce how important your online presence is to the success of your company or business. They talk about specific branding methods, logos, … Read More

Mar 9 by | Post a Comment

Optimize your conversion rate: 3 best practices for landing page testing

Your website is getting traffic, but these visitors aren’t taking action. Is it time for a redesign? Before you scrap the whole design and start from scratch, consider if it’s only a few elements … Read More

Mar 2 by | 1 Comment

The ROI of SEO is difficult to top

This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that … Read More

Feb 25 by | Comments (3)

Twitter: Just because it’s big doesn’t mean it’s for you

There’s been a lot of talk of “social media marketing” lately and what normally follows that phrase is the word “Twitter”. It’s becoming more common everyday that people simply suggest Twitter as the means … Read More

Feb 16 by | 1 Comment

Some Fancy Flash Work

Hello everyone!

We thought that it was selfish not to share creativity with the rest of the online community,  so today we’re showcasing some of the amazing Flash animation out there.  Here are a … Read More

Jan 22 by | Post a Comment

3 Effective online marketing techniques every business should be doing

Having a great website is the first step in a successful online business, but it doesn’t do any good if no one can find it. While search engine optimization has been proven to be … Read More

Jan 21 by | 1 Comment

Writing search engine-friendly content

Writing for search engines is becoming increasingly like writing for humans. Search engines used to base rankings for a particular keyterm on the frequency of the term in question on a page. Today, many … Read More

Jan 14 by | 1 Comment

Top 10 mistakes companies make when thinking about PPC

It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns I’ve come across on the major search engines without even really looking for them. It’s obvious why Google runs those … Read More

Jan 13 by | Post a Comment