Latest Blog Posts
Mobile websites are not a fad
The Metric is the Message: Looking for Real Results
Different industries talk about real value in different ways but the idea is always the same: businesses and consumers alike are paying more attention to each dollar that they spend and how it benefits them.
Social Media Marketing: Don’t be afraid to scrap what doesn’t work
One of the things that I kept hearing over and over again at SES New York, was that if you are running a social media marketing campaign and it’s not working, just stop it … Read More
Avoiding job-seekers via search advertising
Hi everyone,
Alhan and I just got back to the office after three days at the Search Engine Strategies New York Conference and Expo. We’ll be writing more about the takeaways from that experience … Read More
Competitive Analysis: An essential step in online marketing.
Why You Need a Spec Doc
This is a follow-up to yesterday’s How to write a spec doc, and is for those on the consumer side of web development, and also for those web developers who are thinking … Read More
Consistency – an online and offline corporate branding tip
Many online marketing companies, web development firms, and SEO’s alike will constantly reinforce how important your online presence is to the success of your company or business. They talk about specific branding methods, logos, … Read More
The ROI of SEO is difficult to top
This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that … Read More
Some Fancy Flash Work
3 Effective online marketing techniques every business should be doing
Having a great website is the first step in a successful online business, but it doesn’t do any good if no one can find it. While search engine optimization has been proven to be … Read More
Writing search engine-friendly content
Writing for search engines is becoming increasingly like writing for humans. Search engines used to base rankings for a particular keyterm on the frequency of the term in question on a page. Today, many … Read More
Top 10 mistakes companies make when thinking about PPC
It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns I’ve come across on the major search engines without even really looking for them. It’s obvious why Google runs those … Read More