Designing and configuring social media sharing buttons can help expand your brand and deliver your content to more people.

Social media is an important part of the online marketing mix and not only relevant to online searches, but the online search process itself.

After today we will not see another binary event on this scale until January 1, 2100. If that doesn’t pique your interest there are some other fun things to consider in this post.

Google+ may have underwhelmed so far, but there are still a few unique features that brands and marketers can (and should) take advantage of.

Positive marketing is a mutually beneficial relationship between marketers, customers and anyone affected by the marketing efforts.

The world’s most visited homepage is also most likely one of the simplest. And it’s no coincidence that the guys responsible for revolutionizing the search engine also understand the importance of a sleek, clutter-free design.

Link building can be a key component in any SEO campaign, but without leveraging broken link tactics marketers are missing a piece of the bigger picture.

Thirty-five percent of search queries on Google will now look a lot ‘fresher’ due to a change in company’s algorithm.

A fundamental understanding of how paid search works can help yield some serious returns on your investment. However, many marketers mishandle the geo-targeting aspects of pay-per-click campaigns, or worse neglect it altogether.

Remember the old days when Yahoo! (note the exclamation!) dominated search and accessing the Internet meant tying up your phone line while your Web browser slowly revealed a requested page? We do, and we also remember the window of time when Yahoo! released some seriously fun commercials.

As mobile devices continue to proliferate among even the least tech savvy segment, the way we access the Web will continue to migrate away from the desktop and toward highly mobile smart devices.

In the rush to find the best, most untique ways to ramp up SEO efforts, many marketers often neglect some of the easiest and best methods of spotting opportunities to improve their position.

Plastering a website with Adsense ads might seem like a good way to bulk up your ROI, but savvy publishers know there is a tipping point when overkill alienates visitors.

There are many ways to make an educated decision about whether you should take advantage of interactive email and apply it to your marketing campaign.