As digital marketers know, search engine optimization has changed a lot over the years. It is important for businesses to adapt to these changes in order to increase their chances of being viewed favorably in the eyes of powerful search engines. Here are some tips on how to improve your local SEO strategy for larger companies and enterprise organizations.
Category Archives Marketing Strategy
When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.
Trending news and pop culture references present brands with an opportunity to market their business in a unique way. When you take a topical event or subject, and leverage it to promote your products and services, you become a part of the conversation while creating increased brand awareness. Here are some of our favorite examples of companies incorporating this into their marketing strategies in recent years.
Email marketing is an incredibly effective way to connect with users and move them down the conversion funnel. Check out our favorite campaigns of Summer 2016.
Blue Fountain Media collaborated with LiveOnNY, to develop an omni-channel digital marketing campaign surrounding the importance of organ donation in the New York metropolitan area. From strategy, to design, development, and execution, take a look and learn how a campaign comes to life.
Optimizing PPC campaigns specifically for B2B can be challenging. We have compiled some tips on how to make the most of your advertising budget, and increase the qualified traffic that comes to your website.
How to digital marketers spend their money? How can it be put to better use? Take a look at our Earth Day infographic to learn how the money used online can help to solve some of the greatest issues facing our environment today.