The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.
Category Archives Marketing Strategy
Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.
Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.
Integrating quality content into your marketing strategy and website design is an essential part of optimizing your website for search. This content will not only help to fulfill the needs of your online visitors, but it will help your business stand out against competitors in search results as well.
As digital marketers know, search engine optimization has changed a lot over the years. It is important for businesses to adapt to these changes in order to increase their chances of being viewed favorably in the eyes of powerful search engines. Here are some tips on how to improve your local SEO strategy for larger companies and enterprise organizations.
When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.
Trending news and pop culture references present brands with an opportunity to market their business in a unique way. When you take a topical event or subject, and leverage it to promote your products and services, you become a part of the conversation while creating increased brand awareness. Here are some of our favorite examples of companies incorporating this into their marketing strategies in recent years.
Email marketing is an incredibly effective way to connect with users and move them down the conversion funnel. Check out our favorite campaigns of Summer 2016.
Blue Fountain Media collaborated with LiveOnNY, to develop an omni-channel digital marketing campaign surrounding the importance of organ donation in the New York metropolitan area. From strategy, to design, development, and execution, take a look and learn how a campaign comes to life.