Marketing

nike feature

Why Community is Important in Social Media Marketing

Ninjas, gurus and other social media savants should Just Do It!

Apr 27 by | Post a Comment
Backlinks

Competitor Link Patterns: Unlocking Their Dirty Little Secrets

One of the oldest and most effective ways to identify new link partners is sifting through a competitor’s backlink profile.

Apr 18 by | Post a Comment
Landing Page Design

84 Tips For A Killer Landing Page Design

If you know a steady stream of targeted traffic is coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.

Apr 14 by | Post a Comment
Pinterest1

How To: Be Successful on Pinterest in 8 Steps

If you want to tap into the fastest growing social network to date, Pinterest has 12 million users who are ready and waiting.

Apr 4 by | Post a Comment
Responsive

How To: Effectively Use Responsive Web Design

Responsive design websites aim to keep the most important elements on screen and prioritized, no matter the browser size and orientation.

Mar 24 by | Post a Comment
Google-behavior

How To: Share Custom Reports, Advanced Segments and Dashboards

Google Analytics can be an invaluable tool for busy marketers. It saves time, helps keep you on track and provides a peak into data that can be particularly relevant to your long term success.

Mar 20 by | Post a Comment
50 Best

The 50 Best “Best Of” Online Marketing Lists

The ubiquitous ‘Best Of’ list can be found across just about any industry. However, ours is the first (as far as our research indicates) dedicated to the Best of the Best of Lists.

Mar 11 by | Comments (6)
facebook1

7 Big Features of Facebook Timeline for Brands

The Facebook redesign has had the business world all a-twitter already, but what we really need to know is how this new iteration is changing the way we use Facebook as a brand.

Mar 4 by | Post a Comment
kids-dont-try-at-home

How an Owl Increased Our Retargeting CTRs by 430%

If an owl and a bit of creativity can help us dramatically increase CTRs, maybe a little change of pace in your efforts might help you avoid lost opportunities.

Feb 29 by | Post a Comment
Grammys

How The GRAMMYs Broke Records and Paused the Social Web

The GRAMMYs have shown us how a carefully laid out plan can drive content, conversation and, in terms of what they were searching for in their social media campaign, conversion

Feb 23 by | Post a Comment
Social Media WEek

14 Trends Spotted at Social Media Week

Social Media Week gave us our latest opportunity to spot online trends to which we should take heed when looking to communicate through what may very well be today’s most popular online channel.

Feb 21 by | Post a Comment
knicks

5 Social Media Lessons Jeremy Lin Can Teach Marketers

You don’t have to be ‘Spiked Out’ to see what Jeremy Lin is doing for the New York Knicks and social media.

Feb 12 by | Post a Comment
SuperBowl

Super Social Super Bowl Commercials

It’s not often 111 million people turn their attention to the same thing, but come Sunday a good chunk of America will tune in and watch the New York Giants smack down the New England Patriots in the Super Bowl for the second time in four years.

Feb 3 by | Post a Comment
intagram

Social Media: In Visible Campaigns

The social online world affords content providers more creativity in the name of sharing, so when it comes to social content, a picture can truly be worth a thousand words.

Feb 2 by | Post a Comment
Twitter presence

9 Tactics for Upping Your Presence on Twitter

Whether you work for a Fortune 500, mid-sized start-up, or play a starring role in a solo operation out of a basement, building a brand presence on Twitter is a must. Doing so can give your business access to a near endless pool of potential customers (360 million and counting to more precise) and the ability to tap into new markets with a single tweet.

Jan 17 by | Post a Comment