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Category Archives Marketing

paid-media-marketing

2017: Why Paid Media is More Important Than Ever This Year

In 2017 we’re looking closely at how and where we invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Read our latest post to understand more about why this channel is so essential.

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How Effective is Your Marketing? Answer This One Question

As all digital marketers are well-aware, the field is constantly evolving as new technologies and needs arise. Just ten years ago, ‘Social Media Coordinator’ wasn’t a job title, the retargeting ads that follow you …

optimization in 2017

Shifting the Focus From Reinvention to Optimization in 2017

Don’t just reinvent your marketing tactics in 2017. Instead, optimize the efforts that will work best for you and your brand initiatives. What tactics will reach your target audience the best? Read our latest post to find out.

personalized marketing

Personalized Marketing and The Key to the Me Generation

In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.

Ecommerce Social Media Marketing

How to Leverage Social Media for Your Ecommerce Business

Managing an ecommerce business while maintaining and an active social media presence can be challenging. Here are some ways you can incorporate social media in to the marketing strategy of your ecommerce brand.

copywriting - featured image

Copywriting: Hiring A Content Professional for Your Brand

Having a content professional on your team can help to solidify the success of your brand’s marketing efforts. Here are some reasons we think a designated copywriter would be a great addition to your business.

cyber weekend emails

Cyber Weekend: The Best Email Marketing Campaigns of 2016

The creation of Cyber Weekend has changed the Ecommerce game. Digital marketers no longer have to try and lure customers into stores on Black Friday. Instead, they just need to get audiences to their website and have them shop right from the comfort of their own home all weekend long. Take a look at some of our favorite email marketing campaigns from the holiday weekend.

digital space

Entering the Digital Space: How to Build Your Internal Team

As digital marketing continues to evolve, you need a team to support your new online ventures. It doesn’t start and end with a brand new website. It takes a team to help build up brand awareness and get your name out there. How can a digital agency help build, train, and prep your team for ongoing digital marketing efforts?

local marketing

Location-Based Marketing: How Your Brand Can Utilize the Trend

With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …

pr-strategy

PR Strategy: Why You Need It And How To Build A Strong One

Public Relations can act as a perfect complement to any marketing campaign. Learn how to build the right PR strategy for your brand.

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