In 2017 we’re looking closely at how and where we invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Read our latest post to understand more about why this channel is so essential.
Category Archives Marketing
As all digital marketers are well-aware, the field is constantly evolving as new technologies and needs arise. Just ten years ago, ‘Social Media Coordinator’ wasn’t a job title, the retargeting ads that follow you …
Don’t just reinvent your marketing tactics in 2017. Instead, optimize the efforts that will work best for you and your brand initiatives. What tactics will reach your target audience the best? Read our latest post to find out.
In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.
The creation of Cyber Weekend has changed the Ecommerce game. Digital marketers no longer have to try and lure customers into stores on Black Friday. Instead, they just need to get audiences to their website and have them shop right from the comfort of their own home all weekend long. Take a look at some of our favorite email marketing campaigns from the holiday weekend.
As digital marketing continues to evolve, you need a team to support your new online ventures. It doesn’t start and end with a brand new website. It takes a team to help build up brand awareness and get your name out there. How can a digital agency help build, train, and prep your team for ongoing digital marketing efforts?
With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …