If an owl and a bit of creativity can help us dramatically increase CTRs, maybe a little change of pace in your efforts might help you avoid lost opportunities.

Social Media Week gave us our latest opportunity to spot online trends to which we should take heed when looking to communicate through what may very well be today’s most popular online channel.

Plus, eight stories from around the Web you may have missed.

Ireland is the ideal place for beer drinking and cloud computing, according to locals.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

Plastering a website with Adsense ads might seem like a good way to bulk up your ROI, but savvy publishers know there is a tipping point when overkill alienates visitors.

For mobile to become an indispensible component of a digital marketing campaign, the scale of people who are exposed to it must create a valuable ROI for digital marketers.

In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More

In recent years display advertising has gone through a sea-change of sorts as improved targeting and measurable results have led to more accurate and actionable campaigns.

Numbers don’t lie but they sure can give you the wrong answers if you aren’t asking the correct questions.

Google’s AdWords Express intends to be a sort of AdWords for Dummies in an effort to remove guess work from the often complicated PPC campaigns associated with the standard AdWords.

Twitter starts generating some advertising revenue but will its huge user base stand for it?

Former Chairman and CEO of Ogilvy & Mather Worldwide Kenneth Roman presided over some of the world’s biggest advertising campaigns and here lays out this rules for sucess.

Google’s new Interest Categories is designed to enable advertisers to target consumers based on their previous behavior and search history.

Mobile social networking is providing some attractive numbers for marketers to consider.