Avoiding mistakes with your business’ PPC campaigns can save you money. Here are the top mistakes you need to make sure you’re not making.
Category Archives Advertising
First we had social, then we had mobile – with native advertising now on the scene, it’s time to find out if, indeed, native ads are the new “big thing.”
Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.
If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.
If an owl and a bit of creativity can help us dramatically increase CTRs, maybe a little change of pace in your efforts might help you avoid lost opportunities.