The idea of sending targeted email out into the wild without a clear strategy, or last some type of tactic, will most assuredly result in a wasted effort. In fact, the end result will have the email ending up in a spam folder somewhere never to be seen by actual human eyes.

In his new book Game-Based Marketing, Gabe Zicherman and co-author Joselin Linder explore how businesses can drive revenue and customer loyalty through rewards, challenges, and contests. Before Gabe pointed it out to me, … Read More

Social Media has opened the door to a host of new marketing opportunities. Where major advertisers like Unilever were once limited to print, radio, television, direct mail and billboard advertising, the internet has opened … Read More

There is a wealth of data about searcher behavior available when running PPC campaigns (much of it for free) if you know where to look.

In 2010, Facebook will develop new tools to measure the ROI of marketing and advertising on their platform.

During the first day of Social Media Week 2010, Fabio Freyre (Facebook’s VP of Advertising), … Read More

The Dangers of Not Having A Website

Not having a website is like voluntarily wearing a muzzle.

Clients regularly come to Blue Fountain Media looking for help with their online reputation. These clients fall … Read More

Many companies are at a point where their brand identity in an on-line environment is static in an era of chaos. Things that used to work now don’t. Traditional branding has always been built … Read More

Different industries talk about real value in different ways but the idea is always the same: businesses and consumers alike are paying more attention to each dollar that they spend and how it benefits them.

Hi everyone,

Alhan and I just got back to the office after three days at the Search Engine Strategies New York Conference and Expo. We’ll be writing more about the takeaways from that experience … Read More

Many online marketing companies, web development firms, and SEO’s alike will constantly reinforce how important your online presence is to the success of your company or business. They talk about specific branding methods, logos, … Read More

This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that … Read More

It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns I’ve come across on the major search engines without even really looking for them. It’s obvious why Google runs those … Read More

Now that we are officially in a recession (and have been for over a year), it is time to start spending money wisely. The oversized marketing budgets of the past are set to be … Read More

Your domain name says a lot about what users should expect to see before they click on a search engine results, follow a link, or enter-in your url. You must be sure that your … Read More