Google Analytics can be an invaluable tool for busy marketers. It saves time, helps keep you on track and provides a peak into data that can be particularly relevant to your long term success.

You can accomplish almost anything through a smart social media campaign. If you can’t, try cheating. It appears the Russian government is fond of that tactic.

Ireland is the ideal place for beer drinking and cloud computing, according to locals.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

If you get caught with your pants down try these eight steps to rectify the situation.

Mobile social networking is providing some attractive numbers for marketers to consider.

Your company’s website is invariably the first place potential clients will go to check you out and it is ultimately a brochure available for you to put the best possible face on your business.

For just about any company today with a Web presence, improving visibility of a website or a Web page for search engines is a priority. Unfortunately, many businesses lack the resources to outsource the job to SEO experts and results are often mixed at best.

Of all the social-media lessons U.S. Rep Anthony Weiner has provided us with his career-killing sexting scandal, the classic is a boneheaded example of how to take down a well-respected brand with a few … Read More

A few years ago the idea of choosing between a search engine optimization (SEO) program for your website, or making social media a top marketing priority would have been easy – nobody was going … Read More

No, I’m not taking about adding bass drums to the background of your blog. I’m referring to the pattern of your blog posts, and how they should be congruent with your audience’s lifestyle.

How … Read More

In a rare instance of the Associated Press Stylebook directly responding to a publication, the AP sent the above tweet a few hours after a story broke (via The Awl) that the New York … Read More

How long does it take to make a blog?

Not long. If you’ve got an email address and an untapped well of misanthropic angst, you can set up a blog using a free template … Read More

Social Media has opened the door to a host of new marketing opportunities. Where major advertisers like Unilever were once limited to print, radio, television, direct mail and billboard advertising, the internet has opened … Read More