A content strategy is an essential component of a successful digital strategy in 2017. Is your brand ready?
Category Archives Content Marketing
The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.
Integrating quality content into your marketing strategy and website design is an essential part of optimizing your website for search. This content will not only help to fulfill the needs of your online visitors, but it will help your business stand out against competitors in search results as well.
A well-written, informative, and entertaining blog will help to increase brand recognition, drive traffic to your website, and build business revenue as you become a thought-leader in your industry.
Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.
An internship with a digital agency is a challenging, yet immersive experience for students that helps to prepare them for a career in the real world. Take a look at what one of our most recent interns learned during his time working with Blue Fountain Media.
Email marketing is an incredibly effective way to connect with users and move them down the conversion funnel. Check out our favorite campaigns of Summer 2016.