Google Analytics can be an invaluable tool for busy marketers. It saves time, helps keep you on track and provides a peak into data that can be particularly relevant to your long term success.

The ubiquitous ‘Best Of’ list can be found across just about any industry. However, ours is the first (as far as our research indicates) dedicated to the Best of the Best of Lists.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

Sometimes a straight line isn’t always the most direct approach.

After temporarily setting aside their differences, the Web’s three leading search companies – Google, Microsoft Bing and Yahoo! – have launched a standardized markup … Read More

Adding video to your product page is a proven way to increase the percentage of shoppers that end their visit with a purchase, but measuring success can be tricky for newcomers lacking historical data. If you’re now gearing up your ecommerce efforts, consider measuring conversion rate data with A/B testing.

The most dangerous moment for anyone operating an ecommerce business is the checkout process where abandonment rates seem to peak. If you have a high abandonment rate, it’s in your best interest to check out the areas of your checkout process that could do with an overhaul.

New Single-Day E-Commerce Record of $913 million part of $27 Billion In Online Spending for 2009 Holiday Season

Back in early December I noted that holiday sales were off to a good start. … Read More

The figures are in. E-commerce sales grew 5% on Cyber Monday, compared with Cyber Monday 2008, reaching $887 million. Cyber Monday 2009 even managed to match 2008′s single biggest e-commerce shopping day, December 9th…. Read More

Seven Common Questions & Answers

Question One

Can you limit access to what your employees can see or grant varying administrative privileges? i.e., if I have a copywriter helping out or something and I … Read More