Google+ may have underwhelmed so far, but there are still a few unique features that brands and marketers can (and should) take advantage of.

The world’s most visited homepage is also most likely one of the simplest. And it’s no coincidence that the guys responsible for revolutionizing the search engine also understand the importance of a sleek, clutter-free design.

Link building can be a key component in any SEO campaign, but without leveraging broken link tactics marketers are missing a piece of the bigger picture.

Thirty-five percent of search queries on Google will now look a lot ‘fresher’ due to a change in company’s algorithm.

In the rush to find the best, most untique ways to ramp up SEO efforts, many marketers often neglect some of the easiest and best methods of spotting opportunities to improve their position.

Plastering a website with Adsense ads might seem like a good way to bulk up your ROI, but savvy publishers know there is a tipping point when overkill alienates visitors.

There are many ways to make an educated decision about whether you should take advantage of interactive email and apply it to your marketing campaign.

You’ve created, designed and developed an app. Now you need to know the best way help people find you.

For mobile to become an indispensible component of a digital marketing campaign, the scale of people who are exposed to it must create a valuable ROI for digital marketers.

There is more than one way to knock your SEO campaign out of the park. However, the best approach is an encompassing one.

The ability to measure social media ROI is often debated but rarely receives a definitive answer. Like many statistics, it outcomes depends on what your decide to measure.

The ever evolving Facebook platform has left many confused and more than a few laughing.

Every time Facebook makes a move marketers can expect to be following closely behind. One of these major moves announced last week is an improved Open Graph, which allows users to watch video, listen to music and read news together.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Google was the primary topic of discussion at SMX East Conference in New York City this week and the event provided numerous insights on Google+ and how search marketers can take advantage of the company’s new social network.