The ever evolving Facebook platform has left many confused and more than a few laughing.

Every time Facebook makes a move marketers can expect to be following closely behind. One of these major moves announced last week is an improved Open Graph, which allows users to watch video, listen to music and read news together.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Google was the primary topic of discussion at SMX East Conference in New York City this week and the event provided numerous insights on Google+ and how search marketers can take advantage of the company’s new social network.

In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More

The first day of the Search Marketing Expo East 2011 in New York City created plenty of excitement with Google, of course, being the topic of much conversation.

A few basic ideas on SEO copywriting can set you on the right path to generating better results.

Creating a QR Code campaign is popular among marketers these days, but will it actually help drive traffic?

In recent years display advertising has gone through a sea-change of sorts as improved targeting and measurable results have led to more accurate and actionable campaigns.

Numbers don’t lie but they sure can give you the wrong answers if you aren’t asking the correct questions.

Google’s 59th employee shares plenty of insights about his former company and its co-founders in his biography, but the former Google brand manager angst only serves to alienate readers.

Google’s AdWords Express intends to be a sort of AdWords for Dummies in an effort to remove guess work from the often complicated PPC campaigns associated with the standard AdWords.

Twitter starts generating some advertising revenue but will its huge user base stand for it?

Former Chairman and CEO of Ogilvy & Mather Worldwide Kenneth Roman presided over some of the world’s biggest advertising campaigns and here lays out this rules for sucess.

There are seemingly limitless opportunities to create the type of content for a website that others will want to link to. However, when putting that theory into practice the numbers don’t always add up.  It’s … Read More