In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More

The first day of the Search Marketing Expo East 2011 in New York City created plenty of excitement with Google, of course, being the topic of much conversation.

A few basic ideas on SEO copywriting can set you on the right path to generating better results.

Creating a QR Code campaign is popular among marketers these days, but will it actually help drive traffic?

In recent years display advertising has gone through a sea-change of sorts as improved targeting and measurable results have led to more accurate and actionable campaigns.

Numbers don’t lie but they sure can give you the wrong answers if you aren’t asking the correct questions.

Google’s 59th employee shares plenty of insights about his former company and its co-founders in his biography, but the former Google brand manager angst only serves to alienate readers.

Google’s AdWords Express intends to be a sort of AdWords for Dummies in an effort to remove guess work from the often complicated PPC campaigns associated with the standard AdWords.

Twitter starts generating some advertising revenue but will its huge user base stand for it?

Former Chairman and CEO of Ogilvy & Mather Worldwide Kenneth Roman presided over some of the world’s biggest advertising campaigns and here lays out this rules for sucess.

There are seemingly limitless opportunities to create the type of content for a website that others will want to link to. However, when putting that theory into practice the numbers don’t always add up.  It’s … Read More

Google knocks down the social network barrier but is there anyone there to hear it?

The Panda update is important to you because it is important to Google. Get used to it.

Google’s new Interest Categories is designed to enable advertisers to target consumers based on their previous behavior and search history.

If you get caught with your pants down try these eight steps to rectify the situation.