A few basic ideas on SEO copywriting can set you on the right path to generating better results.

Google’s 59th employee shares plenty of insights about his former company and its co-founders in his biography, but the former Google brand manager angst only serves to alienate readers.

There are seemingly limitless opportunities to create the type of content for a website that others will want to link to. However, when putting that theory into practice the numbers don’t always add up.  It’s … Read More

The Panda update is important to you because it is important to Google. Get used to it.

No kidding, black hat SEO is no laughing matter!

Your company’s website is invariably the first place potential clients will go to check you out and it is ultimately a brochure available for you to put the best possible face on your business.

For just about any company today with a Web presence, improving visibility of a website or a Web page for search engines is a priority. Unfortunately, many businesses lack the resources to outsource the job to SEO experts and results are often mixed at best.

Sometimes a straight line isn’t always the most direct approach.

After temporarily setting aside their differences, the Web’s three leading search companies – Google, Microsoft Bing and Yahoo! – have launched a standardized markup … Read More

A few years ago the idea of choosing between a search engine optimization (SEO) program for your website, or making social media a top marketing priority would have been easy – nobody was going … Read More

If you are late to the social media game don’t spend too much time looking back because the future, as usual, is out in front of us.

As social continues to mature into a … Read More

One of the members of our marketing team, Doug Pierce, was called upon for a New York Times story published online today uncovering fraudulent techniques employed in improving JCPenney.com’s Google rankings. Head of the Google spam team, … Read More

We regularly attend SEO conferences such as SMX and SES, and in the last year we’ve started giving talks and presentations to help business owners grow their businesses online. This year, we’re combining the … Read More

Link-fortifying is an important and sometimes overlooked part of SEO. The idea behind link-fortifying is to find places on the web where you’ve been mentioned but not actually linked to. Being mentioned on … Read More

Google Eyes by Blue Fountain Media is a plugin for Google’s Chrome web browser that allows users to quickly pull up the Google Cached Text-Only version of nearly any website. This is an … Read More

There’s been a lot of speculation about Google Caffeine. When will it launch? What will change? What will happen to my results?

The speculation needs to stop. Caffeine is almost certainly live right now—the … Read More