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promote your brand

Traditional PR vs. Digital PR: How to Promote Your Brand

When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.

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2016’s Summer Games: What Global Marketers Need to Know

With all eyes on Rio as it hosts one of our oldest traditions, technology has advanced exponentially, causing the impact and interactivity of the global event to evolve.

Infographic Press Releases Featured Image

Publishing Infographics as a Press Release for Media Outlets

Attaching an infographic can help the media connect and gain a better understanding of your press release without having to read through the entire piece.

instagram feature

Instagram and the New Social Networking Order of Operations

Instagram’s Web interface may well change the way we view digital and social in the future. Read this post and learn how.

twitter Feature

12 Tips for Tweeting the Presidential Debates and Election

The first presidential debate in 2012 was the most tweeted about event in U.S. political history. Check out this article to learn how to catch a slice of that audience for your business.

TrendingThisWeek

Trending This Week: Google and Yahoo Still Exist

It’s been less than two months since Facebook set the Twittersphere aflutter after announcing its plans to acquire photo app company Instagram for $1 billion, but the social networking site is already moving on …

Press

5 Ways Brand Journalism Drives Your Social Media Strategy

Done well brand journalism leverages social media to build influence, improve search results and spread ideas and excitement about a particular industry.

Grammys

How The GRAMMYs Broke Records and Paused the Social Web

The GRAMMYs have shown us how a carefully laid out plan can drive content, conversation and, in terms of what they were searching for in their social media campaign, conversion

Social Media WEek

14 Trends Spotted at Social Media Week

Social Media Week gave us our latest opportunity to spot online trends to which we should take heed when looking to communicate through what may very well be today’s most popular online channel.

SuperBowl

Super Social Super Bowl Commercials

It’s not often 111 million people turn their attention to the same thing, but come Sunday a good chunk of America will tune in and watch the New York Giants smack down the New England Patriots in the Super Bowl for the second time in four years.

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