Broadway Nails, a division of Kiss USA, came to Blue Fountain Media in search of an aesthetically exciting, user-friendly, and modern online platform for their brand. They required a robust and modular back-end, and a front-end that excites users, increases conversions and provides a strong presence for their brand and multiple product lines.

The BFM team carefully planned the project with Broadway Nails to ensure site communicates strong, clear branding with their current and future products. A customized “moodboard,” image sourcing, illustrations, photo re-touching and storyboarding were completed to create a visually pleasing and intriguing design.

Users can try on more than thirty of the unique nail designs on an interactive hand, which allows users to adjust the skin tone to their desired shade. Additionally, users can specify their nail measurements and receive search results customized to their exact specifications.

A customized back-end empowers the Broadway Nails team to update all site content and imagery to increase the stickiness and viral impact of the site, as well as easily manage message streams of user inquiries. The content management system (CMS) also allows for ease of updating How-To Videos, Press, Events and Tips & Tricks information using a simple text editor.

The Flash-driven Broadway Nails site is a great example of the work we do here at Blue Fountain Media. For more, check out our Flash portfolio.

Peleton Entertainment

http://www.PeletonEntertainment.com

Peleton Entertainment is a great example of one of Blue Fountain Media’s “Express” packages. On a tight budget, we created a Flash-driven, compelling website for a television agency in Manhattan. The homepage features Flash-driven images from Peleton Entertainment’s portfolio of television shows. The “Projects” page cleanly and neatly lists some of their current productions with compelling imagery and television network logos.

Clear messaging on the homepage creates a strong call-to-action to view their portfolio of projects. A key feature of this site is something that isn’t obvious by looking at it: A fast turn-around time on the design and coding. We worked directly with client on to develop an original design to match the company’s brand, still staying within their limited budget.

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