Website Launch: New York Gold Rush

Everyone loves to buy low and sell high — and if you’ve bought jewelry or precious metals recently, you know you’re sitting on some healthy gains. New York Gold Rush is in the business of turning those profits into spendable cash, by letting people mail in their physical gold and get money back for it. They have a 100% return policy, and they pay out more than the competition for the same amount of gold.

Turns out you can afford to be generous when you don’t blow too much money on celebrity-studded Superbowl ads. New York Gold Rush adds a special twist: instead of mailing your gold after seeing an ad, they can come to you! They’re hosting “Gold parties” where people get their gold evaluated, and can sell it on the spot.

What they buy:

What they pay

Gold parties

The Challenge

Build a site that captures the excitement New York Gold Rush creates. They’ve gotten lots of buzz; the new site helps turn that into a lasting presence.

The Work

A page-by-page design that gives users the information they need to make a decision, and makes sure they’re always a glance away from a call to action.

The Result

A clean, well-designed site that quickly gets users to the information they need, and shows off both the conventional appeal (mailing in gold for cash) and the special features (hosting and attending gold parties).

What’s Cool

It’s a great combination of calls to action and usability: you can’t find a single page on the site that isn’t packed with useful information — and every page gives you a chance to put that information to use by mailing in your gold.

New locations added to Wet Nose Guide

Gold Rush isn’t the only New York client that’s doing well. Wet Nose Guide, the #1 local directory for dogs and their owners, has added four new locations! New cities include Boston, Philadelphia, Rhode Island, and Seattle. Be sure to review you favorite neighborhood pup shop and don’t forget to read Sweetie’s blog.

Tags: new york gold rush, web design