As I looked up when the swimming events in Beijing were going to occur, I noticed that the first results that appear in Google are a one box with an Olympic swimming icon alongside the upcoming swimming events. This is one of the ways that Google remains useful: by being relevant. It is not enough to provide results, it is important to give the results that people are looking for.
Then I noticed that Yahoo had followed suit. Of course there was a paid advertising above Yahoo’s one box, making is a big less attractive to click on, especially since the events listed were not clickable. Score: Google 1-0 Yahoo.