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Digital Marketing in 2016: The Good, The Bad, and The Ugly

As most of us begin to looking toward to 2017 and innovations to come, we’re looking back at the changes that happened in digital marketing in 2016. These changes and updates will help set …

personalized marketing

Personalized Marketing and The Key to the Me Generation

In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.

Ecommerce Social Media Marketing

How to Leverage Social Media for Your Ecommerce Business

Managing an ecommerce business while maintaining and an active social media presence can be challenging. Here are some ways you can incorporate social media in to the marketing strategy of your ecommerce brand.

copywriting - featured image

Copywriting: Hiring A Content Professional for Your Brand

Having a content professional on your team can help to solidify the success of your brand’s marketing efforts. Here are some reasons we think a designated copywriter would be a great addition to your business.

real estate website design

Real Estate Design: The 5 Best Websites and Mobile Apps

What does it take to optimize a real estate website for online audiences? Take a look at some of the top real estate website and mobile apps to see what design elements make their sites stand out in their industry.

cyber weekend emails

Cyber Weekend: The Best Email Marketing Campaigns of 2016

The creation of Cyber Weekend has changed the Ecommerce game. Digital marketers no longer have to try and lure customers into stores on Black Friday. Instead, they just need to get audiences to their website and have them shop right from the comfort of their own home all weekend long. Take a look at some of our favorite email marketing campaigns from the holiday weekend.

digital space

Entering the Digital Space: How to Build Your Internal Team

As digital marketing continues to evolve, you need a team to support your new online ventures. It doesn’t start and end with a brand new website. It takes a team to help build up brand awareness and get your name out there. How can a digital agency help build, train, and prep your team for ongoing digital marketing efforts?

user persona

User Persona: The Advantages of Understanding Your Audience

Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas.

local marketing

Location-Based Marketing: How Your Brand Can Utilize the Trend

With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …

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PR Strategy: Why You Need It And How To Build A Strong One

Public Relations can act as a perfect complement to any marketing campaign. Learn how to build the right PR strategy for your brand.

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