Positive marketing is a mutually beneficial relationship between marketers, customers and anyone affected by the marketing efforts.
Thirty-five percent of search queries on Google will now look a lot ‘fresher’ due to a change in company’s algorithm.
A fundamental understanding of how paid search works can help yield some serious returns on your investment. However, many marketers mishandle the geo-targeting aspects of pay-per-click campaigns, or worse neglect it altogether.
Remember the old days when Yahoo! (note the exclamation!) dominated search and accessing the Internet meant tying up your phone line while your Web browser slowly revealed a requested page? We do, and we also remember the window of time when Yahoo! released some seriously fun commercials.
As mobile devices continue to proliferate among even the least tech savvy segment, the way we access the Web will continue to migrate away from the desktop and toward highly mobile smart devices.
In the rush to find the best, most untique ways to ramp up SEO efforts, many marketers often neglect some of the easiest and best methods of spotting opportunities to improve their position.
Plastering a website with Adsense ads might seem like a good way to bulk up your ROI, but savvy publishers know there is a tipping point when overkill alienates visitors.