Many marketers rush to put event tracking in place and come out weeks later with numbers that have no actionable meaning behind them and confuse more than they clarify. Following the few simple guidelines in this post will help you get your event tracking up in a way to see a site’s value as well as potential various optimizations.
The biggest takeaway from the recent hype about guest posting is the importance of focusing more on your user and less on search engines by writing naturally amazing blog content.
Optimizing mobile SEO can pose problems for even the most savvy business. Learn four tactics that will help you secure the blessings of Google and increase your rankings.
In response to user complaints, Google have launched a new, all-inclusive “Keyword Planner.” Read on to learn how to use it to streamline your business’ approach to keyword marketing.
When Cannes released the winners of the World’s Best Ads and Commercials for 2012-2013, I took a closer look to see what I could apply to the online content I create for my clients. Read more for some of the most important takeaways.