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Google Keyword Planner

A Guide to Google’s New Keyword Planner

In response to user complaints, Google have launched a new, all-inclusive “Keyword Planner.” Read on to learn how to use it to streamline your business’ approach to keyword marketing.

Cannes

The Ever-Blurring Lines Between Marketing and Advertising

When Cannes released the winners of the World’s Best Ads and Commercials for 2012-2013, I took a closer look to see what I could apply to the online content I create for my clients. Read more for some of the most important takeaways.

Business Blog Content

How to Create Great Content for your Business Blog

In case you hadn’t already noticed, 2013 is all about content. Check out 7 content Ideas (+1 bonus) to help come up with great content for your business blog.

Copyright-and-Fair-Use-Onlinew

Navigating Copyright and Fair Use Online

Find out why “borrowing” images from Flickr and Google could lead to six-figure fines for you or your business and how to avoid such a nasty fate by reading our guide on how to navigate online copyright and Fair Use issues.

plusw

Instagram Adds Video: We Heard It Through the Grape-Vine

Facebook recently announced the addition of video on Instagram! Read on to find out how these new developments provide new advantages and options for users in the world of short-form video.

Landing Pages Cause Conversion

How to Create an Intuitive Landing Page that Converts Users

Optimizing for conversions is the name of the game no matter what skill or discipline you happen to be employing in the realm of online marketing. Once a person lands on your website, whether it be the homepage or product specific page, how you layout your content is crucial when it comes to grabbing attention and getting people to call or opt in for more engagement with your brand.

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3 Ways Social Media Empowers B2B Marketing

Social media is often undervalued in the world of business to business marketing. Learn how three companies bucked this trend and reaped the rewards – and why you should be doing the same.

google-maps

4 New Changes to Google Maps that Affect Local Search

Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven’t been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search.

moz

Can Moz Analytics Be The Holy Grail of Inbound Marketing?

Last week, SEOMoz announced a full rebranding of its site and software. It’s no longer called SEOMoz, but simply “Moz”. Will the new Moz Analytics be a big step up? What can marketers hope for from the new software? Read this post to find out.

content marketing

5 Steps for Creating Your First Content Marketing Strategy

Content is taking over the world and it is more important than ever to have a strong content campaign as a part of your digital strategy. Read on to learn how to get started with content marketing.

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