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How NOT to Set Up Event Tracking

How NOT to Set Up Event Tracking

Many marketers rush to put event tracking in place and come out weeks later with numbers that have no actionable meaning behind them and confuse more than they clarify. Following the few simple guidelines in this post will help you get your event tracking up in a way to see a site’s value as well as potential various optimizations.

.edu Link Building

How to Get Backlinks from .EDU Domains

Education URLs are frequently some of the most authoritative websites on the internet. Here are some tactics that can help your company obtain links from education websites.

High Quality Content Leads to Link Building

How to Create High Quality Content for SEO Link Building

The biggest takeaway from the recent hype about guest posting is the importance of focusing more on your user and less on search engines by writing naturally amazing blog content.

Is Your PPC Advertising Cannibalizing Organic Traffic?

Are You Cannibalizing Organic Traffic with Branded PPC Advertising?

Paid branded ads can help increase profitability, website traffic, and enable more control over messaging and timing. Read on to learn how to determine the effectiveness of buying branded keywords and how they can work hand-in-hand with SEO efforts.

Summer Reading for Marketers

Summer Reading List for Marketers

Grab your flip flops, a towel and your e-reader and head to the beach or pool – but not before checking out our must-have summer reading for marketers.

Mobile-SEO

4 Ways to Secure Google’s Blessings on Mobile

Optimizing mobile SEO can pose problems for even the most savvy business. Learn four tactics that will help you secure the blessings of Google and increase your rankings.

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Sitelinks Ads Dominating the Space

Adwords Sitelinks with descriptions provides an interesting opportunity to occupy the bulk of top paid search results through the use of extra copy – but at what cost?

Google Keyword Planner

A Guide to Google’s New Keyword Planner

In response to user complaints, Google have launched a new, all-inclusive “Keyword Planner.” Read on to learn how to use it to streamline your business’ approach to keyword marketing.

Cannes

The Ever-Blurring Lines Between Marketing and Advertising

When Cannes released the winners of the World’s Best Ads and Commercials for 2012-2013, I took a closer look to see what I could apply to the online content I create for my clients. Read more for some of the most important takeaways.

Business Blog Content

How to Create Great Content for your Business Blog

In case you hadn’t already noticed, 2013 is all about content. Check out 7 content Ideas (+1 bonus) to help come up with great content for your business blog.

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