Most businesses can benefit from having a presence on this widely-used social network, but as with any other marketing channel, it’s important to go into it with realistic objectives.
Google finally this week broke its long silence when it comes to suggesting best practices for mobile SEO. The answer: responsive web design.
Google is hoping a new layer transparency added to the AdWords auction process will help marketers and advertisers make better informed optimization decisions.
Google Website Optimizer will no longer be available after August 1st. In its place will be Content Experiments, a new section within Google Analytics. Being integrated with GA means that the tool is much more dumbed down (and it is), but it also means that A/B testing has just become ~70% more accessible to the world… and that is sweet.
The best way to increase website conversion rates is to figure out how to reduce visitor bounces and abandons. While this may seem like a tricky equation to solve, following a few basic steps can help improve your online ROI right away.
If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.