In response to user complaints, Google have launched a new, all-inclusive “Keyword Planner.” Read on to learn how to use it to streamline your business’ approach to keyword marketing.
When Cannes released the winners of the World’s Best Ads and Commercials for 2012-2013, I took a closer look to see what I could apply to the online content I create for my clients. Read more for some of the most important takeaways.
Find out why “borrowing” images from Flickr and Google could lead to six-figure fines for you or your business and how to avoid such a nasty fate by reading our guide on how to navigate online copyright and Fair Use issues.
Optimizing for conversions is the name of the game no matter what skill or discipline you happen to be employing in the realm of online marketing. Once a person lands on your website, whether it be the homepage or product specific page, how you layout your content is crucial when it comes to grabbing attention and getting people to call or opt in for more engagement with your brand.
Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven’t been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search.
Last week, SEOMoz announced a full rebranding of its site and software. It’s no longer called SEOMoz, but simply “Moz”. Will the new Moz Analytics be a big step up? What can marketers hope for from the new software? Read this post to find out.
Content is taking over the world and it is more important than ever to have a strong content campaign as a part of your digital strategy. Read on to learn how to get started with content marketing.