Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.
Redesigning your brand’s website requires a lot of important decisions to be made along the way. Help make the process smoother by answering some crucial questions before getting started. Here are some things your business should address and ask yourself before moving forward with a website redesign.
Positive marketing is a mutually beneficial relationship between customers, marketers, and the brands they represent. Learn how incorporating positive marketing into your digital efforts can help retain customers and build brand recognition.
Today, our design gurus have done it once again and shared some logo redesigns that have caught their eye across various industries. Read our latest post to learn more.
When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.
An optimal user experience is heavily reliant on how easy it is for individuals to find the information and details that they are looking for. Take a look at our analysis of different search patterns that can be incorporated into your website’s information architecture in order to create a seamless experience that will keep customers returning to your site.
An internship with a digital agency is a challenging, yet immersive experience for students that helps to prepare them for a career in the real world. Take a look at what one of our most recent interns learned during his time working with Blue Fountain Media.
Trending news and pop culture references present brands with an opportunity to market their business in a unique way. When you take a topical event or subject, and leverage it to promote your products and services, you become a part of the conversation while creating increased brand awareness. Here are some of our favorite examples of companies incorporating this into their marketing strategies in recent years.