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email content strategy

Email Marketing: How To Build an Effective Content Strategy

Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.

website redesign questions

Website Redesigns: Questions to Ask Before Getting Started

Redesigning your brand’s website requires a lot of important decisions to be made along the way. Help make the process smoother by answering some crucial questions before getting started. Here are some things your business should address and ask yourself before moving forward with a website redesign.

Blog - Increase Brand Value

Increase Brand Value Through Positive Marketing

Positive marketing is a mutually beneficial relationship between customers, marketers, and the brands they represent. Learn how incorporating positive marketing into your digital efforts can help retain customers and build brand recognition.

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Rule 40 Update: The Real Olympic Marketing Medalist

There is no doubt the Olympics provide an opportunity of a lifetime, not only for athletes, but for marketers. Over the past four years, the marketing landscape has changed dramatically due to advancing technologies, …

logo redesign

B2C Logo Redesigns: Another Look at Company Rebranding

Today, our design gurus have done it once again and shared some logo redesigns that have caught their eye across various industries. Read our latest post to learn more.

promote your brand

Traditional PR vs. Digital PR: How to Promote Your Brand

When analyzing your PR marketing efforts, its important to determine whether traditional PR or digital PR is the right route for you and your business. Here are some things to take into consideration when creating your next marketing strategy.

IA-Designing-For-Search

Information Architecture: Designing for Search Patterns

An optimal user experience is heavily reliant on how easy it is for individuals to find the information and details that they are looking for. Take a look at our analysis of different search patterns that can be incorporated into your website’s information architecture in order to create a seamless experience that will keep customers returning to your site.

heder image

2016’s Summer Games: What Global Marketers Need to Know

With all eyes on Rio as it hosts one of our oldest traditions, technology has advanced exponentially, causing the impact and interactivity of the global event to evolve.

digital agency intenship

Digital Agency Internships: My Experience & What I Learned

An internship with a digital agency is a challenging, yet immersive experience for students that helps to prepare them for a career in the real world. Take a look at what one of our most recent interns learned during his time working with Blue Fountain Media.

brand strategy

Brand Strategy: Leveraging Current Events & Marketing Trends

Trending news and pop culture references present brands with an opportunity to market their business in a unique way. When you take a topical event or subject, and leverage it to promote your products and services, you become a part of the conversation while creating increased brand awareness. Here are some of our favorite examples of companies incorporating this into their marketing strategies in recent years.

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