The ability to measure social media ROI is often debated but rarely receives a definitive answer. Like many statistics, it outcomes depends on what your decide to measure.

If an owl and a bit of creativity can help us dramatically increase CTRs, maybe a little change of pace in your efforts might help you avoid lost opportunities.

The ever evolving Facebook platform has left many confused and more than a few laughing.

Every time Facebook makes a move marketers can expect to be following closely behind. One of these major moves announced last week is an improved Open Graph, which allows users to watch video, listen to music and read news together.

While mobile content consumption continues to increase by as much double-digit growth in all major categories in the U.S. in 2011, designers are building their websites with mobile conversions at the top of their plans.

Increasing form fills for any website can mean the difference between success and failure. If it’s lead generation you are after try a few A/B Testing tricks.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Google was the primary topic of discussion at SMX East Conference in New York City this week and the event provided numerous insights on Google+ and how search marketers can take advantage of the company’s new social network.

In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More

The first day of the Search Marketing Expo East 2011 in New York City created plenty of excitement with Google, of course, being the topic of much conversation.

Email marketing can be highly targeted and its results are relatively easy to track. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs of the target audience.

Measurement is fundamental to ROI-focused marketing and tools such as Google Analytics provide Web solutions that can offer rich insights into website traffic and marketing effectiveness.

A few basic ideas on SEO copywriting can set you on the right path to generating better results.

Creating a QR Code campaign is popular among marketers these days, but will it actually help drive traffic?