The more layers of communication placed between the client and the designer, the greater the risk of misunderstandings. Blue Fountain Media designer, Liya Osepaishvili, gives us her insights into getting to the heart of the matter with clients.

Instead of critiquing Gabby Douglas’ floor exercise, Usain Bolt’s post-race styling, or Ryan Locthe’s Dolphin Kick, I decided to take a look at the websites that make gathering information from past, present and future Olympics possible.

Product Listing Ads account for 23% lower cost per clicks compared to text ads.

The Google Trusted Store Badge has been shown to increase conversion rates by over 9% in some cases. This is a quick overview of how to get started with the Google-powered trust badge.

Although Groupon success may be tricky to navigate, the online channel is worth the effort for some businesses.

Here’s a trick that might liberate you from your dependency on your developer to add onclick event tracking to each link on your website. Say hello to the “bind” function.

This is a post for any HTML coder or back-end developer who wants to know what it is that they should know about SEO. On-site SEO requires more than just an SEO expert. It’s a team effort.

The decision to use social media as part of your integrated marketing program is data driven and based in the concepts of traditional marketing—finding the channels used by your target market and using those channels to communicate with them.

When it comes to web design, a well constructed image will be infinitely more effective than any description a copywriter can add.

It is clear that mobile shopping is already going strong and will be growing exponentially in the coming years. The retailers that jump on the bandwagon now will be the companies in the best position to dominate the promising space.

As marketers, it’s our job to figure out a strategy to create relevant ads for our clients and their products and services whether it’s using an advertising platform based on user intent or one based on user information.

Most businesses can benefit from having a presence on this widely-used social network, but as with any other marketing channel, it’s important to go into it with realistic objectives.

Tracking and fixing 404 errors can save you thousands of Dollars. Use this simple Google Analytics trick to easily catch 404 errors and find the root of the problem.

Google finally this week broke its long silence when it comes to suggesting best practices for mobile SEO. The answer: responsive web design.