You’ve created, designed and developed an app. Now you need to know the best way help people find you.

For mobile to become an indispensible component of a digital marketing campaign, the scale of people who are exposed to it must create a valuable ROI for digital marketers.

Google’s move to plug Analytics into AdWords is expected to push more enterprises toward the search giants ad networks, which currently accounts for more than 95 percent of Google’s revenue.

Looking to increase a client’s revenue from Paid Search? Segmenting campaign traffic in AdWords is the best place to start.

There is more than one way to knock your SEO campaign out of the park. However, the best approach is an encompassing one.

The ability to measure social media ROI is often debated but rarely receives a definitive answer. Like many statistics, it outcomes depends on what your decide to measure.

The ever evolving Facebook platform has left many confused and more than a few laughing.

Every time Facebook makes a move marketers can expect to be following closely behind. One of these major moves announced last week is an improved Open Graph, which allows users to watch video, listen to music and read news together.

While mobile content consumption continues to increase by as much double-digit growth in all major categories in the U.S. in 2011, designers are building their websites with mobile conversions at the top of their plans.

Increasing form fills for any website can mean the difference between success and failure. If it’s lead generation you are after try a few A/B Testing tricks.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Google was the primary topic of discussion at SMX East Conference in New York City this week and the event provided numerous insights on Google+ and how search marketers can take advantage of the company’s new social network.

In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More

The first day of the Search Marketing Expo East 2011 in New York City created plenty of excitement with Google, of course, being the topic of much conversation.