Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.

On February 13th, Blue Fountain Media hosted its second seminar of the BFM Expert series at the Ganservoort Hotel on Park Avenue. The seminar, entitled “Targeting Your Ideal Customer”, included a keynote address from … Read More

Google is making big changes in how they serve ads. But are these changes truly intended to help advertisers or to help Google? Get the latest scoop on Google’s updates and what they mean for marketers.

Will 2013 be the year where ROI-focused tactics see tremendous growth? It sure looks like it. Find out how you can take advantage of the latest in online marketing.

Much has changed in the ever evolving world of PPC. Read this post to catch up on 2012′s PPC updates and catch a glimpse of what could be on the horizon for 2013.

Your mobile marketing strategy has to be more than a rehash of your desktop efforts. If you’d like to tap into to this massive market, here are some tips that will help you get started!

Managing a Google AdWords campaign can be both tricky and time intensive, but a few critical steps can help you improve your return on investment . Read this post to learn how!

Ecommerce design aesthetic is wildly important for branding and building trust. However, you should be sure not to let your pride come before your profit. Here are six ecommerce tips to ensure your site to generates sales.

Product Listing Ads account for 23% lower cost per clicks compared to text ads.

As marketers, it’s our job to figure out a strategy to create relevant ads for our clients and their products and services whether it’s using an advertising platform based on user intent or one based on user information.

Google is hoping a new layer transparency added to the AdWords auction process will help marketers and advertisers make better informed optimization decisions.

There could be numerous reasons (including invalid clicks) that your AdWords budget is being depleted too soon.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

A fundamental understanding of how paid search works can help yield some serious returns on your investment. However, many marketers mishandle the geo-targeting aspects of pay-per-click campaigns, or worse neglect it altogether.

Remember the old days when Yahoo! (note the exclamation!) dominated search and accessing the Internet meant tying up your phone line while your Web browser slowly revealed a requested page? We do, and we also remember the window of time when Yahoo! released some seriously fun commercials.