Remarketing is a great way to generate more leads and build better brand recognition for your business in 2014.
Category Archives Paid Search & Display
As uncomfortable as Adwords Enhanced Campaigns may make those of us who have grown accustomed to a certain level of control, we must adapt. The change is inevitable. Read this post to learn about one way you can be prepared.
Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.
On February 13th, Blue Fountain Media hosted its second seminar of the BFM Expert series at the Gansevoort Hotel on Park Avenue. The seminar, entitled “Targeting Your Ideal Customer”, included a keynote address from …
Google is making big changes in how they serve ads. But are these changes truly intended to help advertisers or to help Google? Get the latest scoop on Google’s updates and what they mean for marketers.
Much has changed in the ever evolving world of PPC. Read this post to catch up on 2012′s PPC updates and catch a glimpse of what could be on the horizon for 2013.