Category Archives Paid Search & Display

How to Create Landing Pages That Convert

How to Create Great Landing Pages That Convert

How do you create a great landing page where people actually convert? We explore some best practices in our new video.

Pay Per click

4 Ways PPC Marketing is Changing in 2014

In order to make sure your PPC campaigns are staying up to date and as effective as possible, take note of these 4 ways it is changing in 2014.

Generating More Leads Using Remarketing

Generating More Leads Using Remarketing in 2014

Remarketing is a great way to generate more leads and build better brand recognition for your business in 2014.

Is Your PPC Advertising Cannibalizing Organic Traffic?

Are You Cannibalizing Organic Traffic with Branded PPC Advertising?

Paid branded ads can help increase profitability, website traffic, and enable more control over messaging and timing. Read on to learn how to determine the effectiveness of buying branded keywords and how they can work hand-in-hand with SEO efforts.

5 Lists To Get Started With Remarketing

On average, 96% of site visitors leave without completing a desired action and 70% of online shopping carts are left abandoned. Learn how to reengage this massive, missed opportunity with display remarketing.

enhanced

How To Use Call Extensions in Enhanced Adwords Campaigns

As uncomfortable as Adwords Enhanced Campaigns may make those of us who have grown accustomed to a certain level of control, we must adapt. The change is inevitable. Read this post to learn about one way you can be prepared.

Innovative, Revitalizing Business Strategies at the BFM Expert Seminar Series

The third seminar in Blue Fountain Media’s Expert Series took place on Tuesday, May 21st. Read this post to get a recap of the event’s highlights including photos and presentation slides.

retargeting-emotion

Retargeting with Emotion

Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.

Targeting Your Ideal Customer at BFM Expert Series

On February 13th, Blue Fountain Media hosted its second seminar of the BFM Expert series at the Gansevoort Hotel on Park Avenue. The seminar, entitled “Targeting Your Ideal Customer”, included a keynote address from …

Google 37.9 Billion Infographic

Google’s Enhanced Grip On Advertisers

Google is making big changes in how they serve ads. But are these changes truly intended to help advertisers or to help Google? Get the latest scoop on Google’s updates and what they mean for marketers.

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