Blue Fountain Media We're hiring

Paid Search & Display

retargeting-emotion

Retargeting with Emotion

Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.

Apr 19, 2013 by | Post a Comment

Targeting Your Ideal Customer at BFM Expert Series

On February 13th, Blue Fountain Media hosted its second seminar of the BFM Expert series at the Ganservoort Hotel on Park Avenue. The seminar, entitled “Targeting Your Ideal Customer”, included a keynote address from … Read More

Feb 27, 2013 by | Post a Comment
Google 37.9 Billion Infographic

Google’s Enhanced Grip On Advertisers

Google is making big changes in how they serve ads. But are these changes truly intended to help advertisers or to help Google? Get the latest scoop on Google’s updates and what they mean for marketers.

Feb 19, 2013 by | Post a Comment
online marketing trends 2013

13 Online Marketing Trends for 2013

Will 2013 be the year where ROI-focused tactics see tremendous growth? It sure looks like it. Find out how you can take advantage of the latest in online marketing.

Jan 2, 2013 by | Comments (4)
ppc

2012 Year In Review: Pay-Per-Click Marketing

Much has changed in the ever evolving world of PPC. Read this post to catch up on 2012′s PPC updates and catch a glimpse of what could be on the horizon for 2013.

Dec 20, 2012 by | 1 Comment
mobile cart

Ramp Up Your Mobile Marketing Basics from Tablets to Smartphones

Your mobile marketing strategy has to be more than a rehash of your desktop efforts. If you’d like to tap into to this massive market, here are some tips that will help you get started!

Nov 12, 2012 by | Post a Comment
blog_adwordstips

4 Easy AdWords Tips That Will Save You Time

Managing a Google AdWords campaign can be both tricky and time intensive, but a few critical steps can help you improve your return on investment . Read this post to learn how!

Oct 31, 2012 by | Post a Comment
Shopping Cart

6 Marketing Considerations for ECommerce Web Design

Ecommerce design aesthetic is wildly important for branding and building trust. However, you should be sure not to let your pride come before your profit. Here are six ecommerce tips to ensure your site to generates sales.

Oct 18, 2012 by | Comments (3)

Product Listing Ads: An Absolute No Brainer for Merchants

Product Listing Ads account for 23% lower cost per clicks compared to text ads.

Aug 10, 2012 by | Post a Comment
facebook

Will Facebook Ads Overtake Google AdWords?

As marketers, it’s our job to figure out a strategy to create relevant ads for our clients and their products and services whether it’s using an advertising platform based on user intent or one based on user information.

Jun 25, 2012 by | Comments (2)

How Auction Insights Will Change Your AdWords Strategy

Google is hoping a new layer transparency added to the AdWords auction process will help marketers and advertisers make better informed optimization decisions.

Jun 5, 2012 by | Post a Comment
BFM-Blog-Images-clicks-2011

5 Things To Know About Invalid Clicks

There could be numerous reasons (including invalid clicks) that your AdWords budget is being depleted too soon.

Apr 10, 2012 by | Post a Comment
CyberMonday

Black Friday Versus Cyber Monday: Ad Planning

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

Nov 21, 2011 by | Post a Comment
ad-here

How To: Effectively Use Geo-Targeting for PPC Campaigns

A fundamental understanding of how paid search works can help yield some serious returns on your investment. However, many marketers mishandle the geo-targeting aspects of pay-per-click campaigns, or worse neglect it altogether.

Nov 1, 2011 by | Comments (2)
bfm-blog-(2)

Search Engine Flashback

Remember the old days when Yahoo! (note the exclamation!) dominated search and accessing the Internet meant tying up your phone line while your Web browser slowly revealed a requested page? We do, and we also remember the window of time when Yahoo! released some seriously fun commercials.

Oct 31, 2011 by | Post a Comment
Back to Blue Fountain Media