Paid branded ads can help increase profitability, website traffic, and enable more control over messaging and timing. Read on to learn how to determine the effectiveness of buying branded keywords and how they can work hand-in-hand with SEO efforts.
On average, 96% of site visitors leave without completing a desired action and 70% of online shopping carts are left abandoned. Learn how to reengage this massive, missed opportunity with display remarketing.
As uncomfortable as Adwords Enhanced Campaigns may make those of us who have grown accustomed to a certain level of control, we must adapt. The change is inevitable. Read this post to learn about one way you can be prepared.
Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.
On February 13th, Blue Fountain Media hosted its second seminar of the BFM Expert series at the Gansevoort Hotel on Park Avenue. The seminar, entitled “Targeting Your Ideal Customer”, included a keynote address from … Read More
Google is making big changes in how they serve ads. But are these changes truly intended to help advertisers or to help Google? Get the latest scoop on Google’s updates and what they mean for marketers.
Ecommerce design aesthetic is wildly important for branding and building trust. However, you should be sure not to let your pride come before your profit. Here are six ecommerce tips to ensure your site to generates sales.
As marketers, it’s our job to figure out a strategy to create relevant ads for our clients and their products and services whether it’s using an advertising platform based on user intent or one based on user information.
Blue Fountain Media is a website design company, located on Madison Ave. in New York City, that specializes in design, development, and online marketing. We enjoy talking about our work, sharing examples, and exploring new ways of increasing online ROI.