There could be numerous reasons (including invalid clicks) that your AdSense budget is being depleted too soon.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

A fundamental understanding of how paid search works can help yield some serious returns on your investment. However, many marketers mishandle the geo-targeting aspects of pay-per-click campaigns, or worse neglect it altogether.

Remember the old days when Yahoo! (note the exclamation!) dominated search and accessing the Internet meant tying up your phone line while your Web browser slowly revealed a requested page? We do, and we also remember the window of time when Yahoo! released some seriously fun commercials.

Plastering a website with Adsense ads might seem like a good way to bulk up your ROI, but savvy publishers know there is a tipping point when overkill alienates visitors.

Google’s move to plug Analytics into AdWords is expected to push more enterprises toward the search giants ad networks, which currently accounts for more than 95 percent of Google’s revenue.

Looking to increase a client’s revenue from Paid Search? Segmenting campaign traffic in AdWords is the best place to start.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More

Measurement is fundamental to ROI-focused marketing and tools such as Google Analytics provide Web solutions that can offer rich insights into website traffic and marketing effectiveness.

In recent years display advertising has gone through a sea-change of sorts as improved targeting and measurable results have led to more accurate and actionable campaigns.

Google’s 59th employee shares plenty of insights about his former company and its co-founders in his biography, but the former Google brand manager angst only serves to alienate readers.

Google’s AdWords Express intends to be a sort of AdWords for Dummies in an effort to remove guess work from the often complicated PPC campaigns associated with the standard AdWords.

If you’re planning to use words like insurance, attorney and donate in your AdWords campaign plan on putting up big bucks.

Google’s new Interest Categories is designed to enable advertisers to target consumers based on their previous behavior and search history.