Paid Search & Display
5 Things To Know About Invalid Clicks
There could be numerous reasons (including invalid clicks) that your AdSense budget is being depleted too soon.
Black Friday Versus Cyber Monday: Ad Planning
Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.
How To: Effectively Use Geo-Targeting for PPC Campaigns
A fundamental understanding of how paid search works can help yield some serious returns on your investment. However, many marketers mishandle the geo-targeting aspects of pay-per-click campaigns, or worse neglect it altogether.
Search Engine Flashback
Remember the old days when Yahoo! (note the exclamation!) dominated search and accessing the Internet meant tying up your phone line while your Web browser slowly revealed a requested page? We do, and we also remember the window of time when Yahoo! released some seriously fun commercials.
How To: Integrate AdSense Ads with Quality Content
Plastering a website with Adsense ads might seem like a good way to bulk up your ROI, but savvy publishers know there is a tipping point when overkill alienates visitors.
Google Analytics Premium: More Data, Better Tools, Lot’s of Money
Google’s move to plug Analytics into AdWords is expected to push more enterprises toward the search giants ad networks, which currently accounts for more than 95 percent of Google’s revenue.
How To: Audit AdWords Campaigns Using Segmentation
Looking to increase a client’s revenue from Paid Search? Segmenting campaign traffic in AdWords is the best place to start.
Online ROI is Bottom Line at SMX East 2011
Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.
4 Business Lessons I learned from Google Employee Number 59
In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out … Read More
New Analytics Multi-Channel Funnels Increasing Conversion Opportunities
Measurement is fundamental to ROI-focused marketing and tools such as Google Analytics provide Web solutions that can offer rich insights into website traffic and marketing effectiveness.
Display Ads, Interactive Marketing Killing TV Marketing Spend
In recent years display advertising has gone through a sea-change of sorts as improved targeting and measurable results have led to more accurate and actionable campaigns.
AdWords vs. AdWords Express
Google’s AdWords Express intends to be a sort of AdWords for Dummies in an effort to remove guess work from the often complicated PPC campaigns associated with the standard AdWords.
20 Keywords That Will Cost You
If you’re planning to use words like insurance, attorney and donate in your AdWords campaign plan on putting up big bucks.
How To: Extend AdWords Reach with New Interest Categories
Google’s new Interest Categories is designed to enable advertisers to target consumers based on their previous behavior and search history.




